At Hamleys, we love toys and games so much that sometimes we just want to give them away!


WIN! with Hamleys
WIN! with Hamleys

Last Call for Entries: Midnight 12th November 2017

Brought to you in association with Premiere Tax and Magic Radio!

On Sunday November 19th November Hamleys, the Finest Toy Shop in the World, is bringing the magic of Christmas to London’s Regent Street in a traffic free, all-day extravaganza. The biggest toy parade London has ever seen is back and we’ve brought along some of your favourite toy characters from television and film!

This amazing prize, valued at over £2,500, is for a family of four to attend this spectacular event.

All you have to do to win is answer this very important question!

Winner will be chosen at random and contacted directly by Monday 13th November 2017.

PRIZE: Prize package consist of travel for a family of four to be at the parade on Sunday November 19th 2017, Hamleys Toy Bundle, a 5* overnight stay at The London Hilton Hotel.


Hamleys Christmas Toy Parade takes place on which street?

Terms & Conditions: 1. The "Promoter" of this competition is Hamleys of London Limited ("Hamleys"), registered at 2 Fouberts Place W1F 7PA. Company Registration Number 02287862.2. Win a VIP trip to Hamleys Christmas Toy Parade on Regent Street, London brought to you in association with Premiere Tax and Magic Radio competition (“Competition”) is open to persons aged 18 or over (“Entrants”) only. Proof of age may be required.3. The Competition is not open to employees (or family members of employees) of Hamleys, companies or those associated with the promotion and all affiliates of such companies. The promoter reserves the right to verify the eligibility of entrants in its sole and absolute discretion. 4. The "Prize" consists of travel, arranged by the promoter for a family of four to be at the parade on November 19th 2017, the Hamleys Toy Bundle as chosen by Hamleys, a 5* overnight hotel stay at The London Hilton Hotel or equivalent hotel.
5. The "Prize" is promoted at Hamleys locations: Glasgow, Manchester, Cardiff, Lakeside, Dundrum, Hull, Wembley, Street, Swindon, Livingston, Birmingham, Stansted Airport, Heathrow Airport, St Pancras, London Regent Street, and Hamleys Social Media channels. 6. Parental consent and/or assistance and the permission of the bill payer is required to enter the Competition online at where you will submit your name, address and email, phone number, agree opt in permissions and details as requested.7. The Competition is open for entries on 26th October 2017 and closes midday on 12th November 2017. Any entries received after the closing date will not be accepted. The promoter does not accept any responsibility for any network, computer or software failures of any kind, which may restrict or delay the sending or receipt of your entry. 8. The Competition is free to enter and no purchase of any kind is necessary. By entering the Competition, Entrants accept and will be bound by these terms and conditions (“Terms”). 9. To enter the Competition, Entrants must answer the following question: Hamleys Toy Shop in London is located on which street? A) Toy Street B) Regent Street C) Oxford Street.10. Winners (“Winner”) of the Prize or Runner Up prizes will be drawn at random from all valid entries received and the promoter’s decision is final. The winners will be notified by email/phone on 13th November 2017. 11. Only one entry per household is permitted and will only be eligible to win 1 (one) prize per household. 12. In order to claim the prize, the winner must respond appropriately to the promoters email/Phone calls within 24 hours from the date of the promoters notification email, and provide their full name, date of birth, postal address and telephone number. 13. If a winner cannot be contacted within 24 hours of the notification, the promoter reserves the right at its absolute discretion to withdraw prize entitlement and award the prize to a substitute winner drawn at the same time as the original. 14. The promoter reserves the right to substitute the prize for items of equivalent value. The prize is non-transferable and no cash alternative is available. 15. Each Entrant grants to the promoter a worldwide, non –exclusive, royalty free licence to use entries for promotional purposes related to any of the promoter’s products and/or services and for all the purposes related to the Competition, for the legal duration of intellectual property protection of such entries, across all media including any online platforms under the promoters control, the promoters websites(s) and social media sites. 16. The winners agree that the promoter may use their name and country of residence in any promotional materials, anywhere in the world, for a period of up to one year from the date the prize is sent to the. Such promotional materials may be in any media (e.g. internet, and in particular Hamleys website, press, posters or radio) and in any medium (e.g. print, poster, press, online media such as banner ads and mailings, audio visual advertising) in connection with the Competition, without a winner obtaining further reference, payment or compensation. 17. The promoter’s decision is final and no correspondence will be entered into regarding the outcome of the Prize awarded. 18. The promoter reserves the right to terminate, amend or extend this competition in the event of exceptional circumstances outside its control which affect or may affect its ability to operate the promotion. 19. The winner may be required to take part in publicity associated with this promotion. 20. To the extent permitted by law these Terms shall be construed and interpreted with the laws of England and Wales. 21. In the case of force majeure events, the promoter reserves the right to cancel the Competition or amend these Terms at any stage. 22. Open to UK/ROI residents only.

Win Tickets to see Wicked the Musical!

WIN! with Hamleys
WIN! with Hamleys

Last Call for Entries: Midnight 19th November 2017

Acclaimed as "one of the West End’s true modern classics" (Metro), Wicked is now in its 12th year at London's Apollo Victoria Theatre and is already the 15th longest running show in West End theatre history. Around the world, Wicked has been seen by over 50 million people in 15 countries, and won over 100 major awards.

Based on the acclaimed, best-selling novel by Gregory Maguire that ingeniously re-imagines the stories and characters created by L. Frank Baum in 'The Wonderful Wizard of Oz', Wicked tells the incredible untold story of an unlikely but profound friendship between two sorcery students. Their extraordinary adventures in Oz will ultimately see them fulfil their destinies as Glinda The Good and the Wicked Witch of the West.

Wicked is currently playing at the Apollo Victoria Theatre, London. Please visit to discover more.

PRIZE: We have teamed up with Wicked to give you the chance to win a family ticket to see the show! There are also 10 runner up prizes of pairs of tickets to see Wicked with a Jelly Belly BeanBoozled® game.


Which London theatre is the home of Wicked?

Terms & Conditions: 1x grand prize consisting of a Band A family ticket (2x adults and 2x children) to see Wicked the Musical at the Apollo Victoria Theatre, London. There are also 10x runner up prizes of a pair of Band A tickets to see Wicked the Musical. Tickets are valid for Monday to Thursday 7.30pm & Wednesday 2.30pm performances only between 8 Jan – 8 Feb or 5 – 22 March 2018. Tickets are strictly subject to availability and are non-transferrable. No cash alternative is available. Transport and accommodation are not included. Wicked is recommended for ages 7+. Please note that all persons entering the theatre, regardless of age, must have a ticket. Children under 3 years of age will not be admitted.

WIN a Lego Ninjago movie toy bundle worth £250!

WIN! with Hamleys

Last Call for Entries: Midnight Sunday 22nd October 2017

Hamleys have teamed up with LEGO to offer an incredible prize as part of our LEGO Ninjago Movie Tour. You can win a toy bundle of LEGO Ninjago Toys worth £250!

All you have to do to win is answer this very important question!

Winner will be chosen at random and contacted directly by Monday 23rd October 2017.

PRIZE: LEGO Ninjago toy bundle worth £250!


What is the name of the main villain in the new LEGO Ninjago Movie?

Terms & Conditions: The prize consists of one LEGO Ninjago toy bundle to the retail value of £250. The bundle will be chosen by Hamleys. The competition closes at midnight on Sunday 22nd October. Promoter reserves the right to change the prize if certain lines are unavailable at time of announcing the winner. The prize can be collected at a local Hamleys store or sent directly to winners home. The prize in non-transferable, non-refundable and there is no cash alternative.

Win an Overnight Stay in London and see The Play That Goes Wrong!

WIN! with Hamleys

Last Call for Entries: Midnight 8th October

The Cornley Polytechnic Drama Society are putting on a 1920s murder mystery, but as the title suggests, everything that can go wrong... does! The accident-prone thespians battle against all odds to make it through to their final curtain call, with hilarious consequences!

Given 5 stars from The Daily Mail, called a ‘Gut-busting hit' by the New York Times and with numerous celebrity endorsements from the likes of Ant and Dec as the 'funniest show we've seen! If you can get a ticket go', what are you waiting for?

Now stumbling through its fourth catastrophic year, THE PLAY THAT GOES WRONG is guaranteed to leave you aching with laughter!

Perfect for all the family from 8 to 88!

Winner will be chosen at random and contacted directly by Tuesday 10th October 2017.

PRIZE: 1 x Family Ticket for The Play that Goes Wrong and an overnight stay at The Cavendish hotel for a family of 4.


Which London theatre is the home of The Play That Goes Wrong?

Terms & Conditions: All prizes are subject to availability. Valid for all weekends until 30 November 2017 (Friday, Saturday, Sunday). The accommodation element of the prize comprises of one night’s accommodation for a family of four for one weekend night including breakfast and two course pre-theatre dinner for two, subject to availability. The winner will be contacted with details on how to claim their prize.


What's On at Your Local Hamleys