Fed up with the pink/blue divide? Choose Bloomy. Bloomy is a colourful collection of gender-neutral toys, designed for inquisitive minds everywhere. Babies and toddlers have brains like sponges, as anyone who has ever uttered a naughty word in front of the earliest of chatterers will testify. Bloomy focuses on developing both big and small movements, improving hand to eye coordination and encouraging early problem-solving skills through play. This bright tiled number mat is excellent for early number recognition and even an introduction to puzzles - also a comfortable place to sit and eat carrot sticks/drink coffee and read a story. The Bloomy Large Tiled Playmat is suitable for children aged 18 months and over.