Every day is a magical day at Hamleys

By regularly visiting our Lakeside Store page you'll never miss any of the action!

Meet Father Christmas at Hamleys!

  • Date: 24th November - 24th December

What’s that I hear? Someone very special is making a list, checking it twice and going to find out who’s naughty or nice! Make sure you’re on the nice list and Book Now!

Jingle all the way to the Finest Toy Shop in the world to join Father Christmas and his loveable elves for fun, magic and theatre at this very special time of year. Meet Father Christmas at Hamleys is an extra special experience where children will take part in seasonal games and activities, spend time with Father Christmas and receive an extra special gift bag to take home.

For details on prices, session times and to see our full T&C’s for your local toy shop click here.

*Food will be included in select locations only. Please see our T&C’s for information on your local toy shop.

Black Friday at Hamleys!

  • When: Thursday 15 November – Monday 26 November

Black Friday at Hamleys is not just one day but 12 whole days!

Head down to Hamleys Lakeside or online at Hamleys.com/BlackFriday between Thursday 15 and Monday 26 November and enjoy MASSIVE SAVINGS on hundreds of toys and games, including favourite brands such as LEGO, Barbie, Playmobil, Superwings, Paddington, Fisher Price, Vtech, Thomas & Friends and Ravensburger games and puzzles.

Check out our biggest ever Black Friday deals here!

And of course, there’s all the usual Christmas magic and fun you would expect at your local Hamleys.


*Exclusions, terms and conditions apply. Subject to availability, while stocks last.

New Lower Prices at Hamleys!

We are our giving customers an early Christmas present and offering new lower prices on hundreds of toys. From us to you we want to give our valued customers a helping hand, and just in time for Christmas.

So, there’s no better place to get all the most exciting toys this festive period.

The even better news is that the reduction on all Hamleys toys is not just for Christmas, it’s staying for good. And if that isn’t enough, if you find cheaper prices anywhere else in intu Lakeside, we’ll match it!

Kids Go Free at Hamleys!

  • Where: Hamleys Regent Street, Stansted Airport, Gatwick Airport, St Pancras, Heathrow Airport T2, Heathrow Airport T4, London Bridge, Luton Airport, intu Lakeside & Hamleys.com

Hamleys have partnered with Merlin Entertainment’s Magical London attractions to give every customer two FREE child’s ticket worth up to £60 to either Madame Tussauds, Coca-Cola London Eye, Sea Life London Aquarium, London Dungeons or Shrek’s Adventure! That's right, you can buy a toy, a teddy bear or even Scrumpalicious sweets - it doesn't matter! Any time you make a purchase in store or online you will receive a special voucher that can be used at any one of these incredible attractions! It's so simple!

So why not pick up a Kids Go Free leaflet in store today or online with every purchase!

Join in the fun and make sure your KIDS GO FREE!

Additional Information: One (1) Kids Go Free leaflet will be given out with an individual transaction. The leaflet is non-transferable, non-refundable and cannot be exchanged for cash or gift vouchers. This leaflet entitles you to a free child ticket once a fully priced adult ticket is purchased. There is a limit of two free child tickets per leaflet. Please note that children under 3 go free at Merlin’s Magical London attractions. A child is aged between 3-15 and an adult is 16 and over. Children between 3-15 years old must be accompanied by an adult (18 years and over) when visiting all of Merlin’s Magical London attractions. The offer is only valid for tickets bought at the attraction on the day of your visit and cannot be used in conjunction with any other promotions. Excluded dates: All attractions will be closed on Christmas Day. Not valid at the London Dungeon between October 26th – 27th 2018. Not valid at the Coca-Cola London Eye between December 26th – 31st 2018 and January 7th – 22nd 2019. Offer valid until March 31st 2019. Hard copy leaflets will be distributed with all purchases made online at www.hamleys.com.

Meet The Elf on the Shelf

  • Date: 17 and 18 November
  • Time: 12am – 4pm

Come meet Santa’s official Scout Elf at Hamleys toy store, an official The Elf on the Shelf® adoption centre.

Celebrate the festive season and this much-loved Christmas tradition, with a fun-filled day, which all the family will love. After meeting The Elf on the Shelf® mascot, enjoy storytelling, colouring, games and capture memorable family selfies with the Scout Elf. What’s more, the first 50 customers who adopt The Elf on the Shelf®: A Christmas Tradition boxset will receive the holiday classic DVD An Elf’s Story.

Additional Information: The Elf on the Shelf®: A Christmas Tradition tells the story of the only elves who visit families and report back to Santa to help him manage his nice list. The boxset includes an enchanting children’s storybook, keepsake box and Scout Elf.

Book your Hamleys Birthday Party and receive a FREE present worth £75!

  • Date: 1st – 31st October 2018
  • Where: Hamleys Lakeside

You can now book your little one’s Hamleys Birthday Party using our brand new online booking service.

Book now here!

Hosted by the Hamleys Entertainers, our special guests will enjoy an action packed time including activities, games & lots of fun. From treasure hunts and arts & crafts to dancing and party games, the birthday child and their friends will get to enjoy a truly magical experience. Each child will even get to take away a gift bag exclusive to Hamleys.

PLUS if you book your magical birthday party from 1st – 31st October 2018, you get a FREE present for the birthday child worth up to £75!*

*For the birthday child at every Hamleys Party of twelve children or more, booked before 31/10/2018. Terms and conditions apply, ask in store for more details.

join us on Facebook

Hamleys on Facebook!

  • Date: Keep up to date Every Day!
  • Time: LIKE us today!
  • Where: Online!

We are always having a great time at the Finest Toy Shop in the World! To make sure you don’t miss out on the fun, magic and theatre join us on Facebook by clicking on the link below and LIKE your local page. This means you will never miss out on special events, character visits, special offers, competitions and lots more!

Hamleys - Bringing Toys to Life!