Fed up with the pink/blue divide? Choose Bloomy. Bloomy is a colourful collection of gender-neutral toys, designed for inquisitive minds everywhere. Babies and toddlers have brains like sponges, as anyone who has ever uttered a naughty word in front of the earliest of chatterers will testify. Bloomy focuses on developing both big and small movements, improving hand to eye coordination and encouraging early problem-solving skills through play. The classic stacking rings game just doesnt get old - kids will love this toddler-friendly early take on a puzzle.