When Santas sleigh is unable to lift off the ground, he must call on his Elf Pets Reindeer to come to the rescue! Thanks to a magic heart charm worn around its neck, each reindeer can help store the Christmas spirit necessary to make Santas sleigh soar. By adopting one of these snuggly reindeer and showing it love, children generate the merriment, wonder and joy necessary to help Santa fulfil his Christmas Eve mission. Elf Pets A Reindeer Tradition is keeping the spirit of Christmas alive in the hearts of children across the nation. Box set includes a beautifully illustrated hardbound childrens book and one of Santas special Elf Pets Reindeer.