Fed up with the pink/blue divide? Choose Bloomy. Bloomy is a colourful collection of gender-neutral toys, designed for inquisitive minds everywhere. Babies and toddlers have brains like sponges, as anyone who has ever uttered a naughty word in front of the earliest of chatterers will testify. Bloomy focuses on developing both big and small movements, improving hand to eye coordination and encouraging early problem-solving skills through play. Starting to lose your keys in the pushchair every time you leave the house? Worried the dribble might effect the range of your car key? Fret no more, its time to buy them their own set. This is in fact a rattle shaped like a set of keys, designed for small hands with four realistic sound and light effects. The Bloomy Lights & Sounds Keys is suitable for children aged 12 months and over. Requires 2 x AAA batteries (included).