Fed up with the pink/blue divide? Choose Bloomy. Bloomy is a colourful collection of gender-neutral toys, designed for inquisitive minds everywhere. Babies and toddlers have brains like sponges, as anyone who has ever uttered a naughty word in front of the earliest of chatterers will testify. Bloomy focuses on developing both big and small movements, improving hand to eye coordination and encouraging early problem-solving skills through play. This cute pull along snail will help to encourage your baby to take their first steps. As the snail moves, its shell spins and the little balls move through the maze. Plus, if your child isnt quite ready to walk yet (or you need a hand keeping them in one spot long enough to feed them), its shell can be detached to form a fun play ball in the interim.