Build It

You are now entering the Soft Toys department, unofficially referred to as…… the Cuddle Zone!

Everything here has been crafted to the very highest quality and has passed our stringent cuddle-testing with flying colours.

Over the next few pages you will find an inspiring selection of irresistible cuddly toys and stuffed animals, including our very own Hamleys Bears and exquisite Steiff creations.

These timeless teddy bears and endearing soft animal toys are joined by all manner of other plush toys – unicorns, dinosaurs, puppets, interactive soft toys, beautifully crafted character stuffed toys and snuggle-friendly versions of children’s most popular book, film and television favourites. Don’t forget, they’re not only for little cuddle monsters! Big kids love them too!

If you can name it, we've got it – magical softies are what we do best.

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Soft Toys

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    • Disney Princess Cute 10 Snow White Soft Doll
    • Disney Princess Cute 10 Snow White Soft Doll
      • £15.00
    • This Disney Princess Snow White Soft Doll is exquisitely made and completely soft so even the youngest fans can have their very own Disney princess! Snow White is wearing her signature blue and yellow with co coordinating headband and shoes. 10 inches tall.
      • 0 YEARS
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    • Disney Princess Cute 10-Inch Belle
    • Disney Princess Cute 10-Inch Belle
      • £15.00
    • Exquisitely made and completely soft so even the youngest fans can have their very own princess. The Disney Princess Cute 10-Inch Belle is wearing her signature yellow gown with matching gloves and shoes. 10 inches tall, also available in other sizes.
      • 0 YEARS
      ...more

    • Disney Princess Cute 20-Inch Belle
    • Disney Princess Cute 20-Inch Belle
      • £25.00
    • Exquisitely made and completely soft so even the youngest fans can have their very own princess. The Disney Princess Cute 20-Inch Belle is wearing her signature yellow gown with matching gloves and shoes. The Disney Princess Cute 20-Inch Belle is 20 inches tall, also available in other sizes.
      ...more

    • Disney Princess Cute 10-Inch Aurora
    • Disney Princess Cute 10-Inch Aurora
      • £15.00
    • Exquisitely made and completely soft so even the youngest fans can have their very own princess. The Disney Princess Cute 10-Inch Aurora is wearing her signature pink gown with tiara and gloves. The Disney Princess Cute 10-Inch Aurora is 10 inches tall, also available in other sizes.
      ...more

    • Disney Princess Cute 10-Inch Cinderella
    • Disney Princess Cute 10-Inch Cinderella
      • £15.00
    • Exquisitely made and completely soft so even the youngest fans can have their very own princess. The Disney Princess Cute 10-Inch Cinderella is wearing her signature blue gown with matching headband and gloves. 10 inches tall, also available in other sizes.
      • 0 YEARS
      ...more

    • Disney Princess Cute 10-Inch Rapunzel Soft Toy
    • Disney Princess Cute 10-Inch Rapunzel Soft Toy
      • £15.00
    • Exquisitely made and completely soft so even the youngest fans can have their very own princess!
      The Disney Princess Cute 10-Inch Rapunzel Soft Toy is wearing her signature pink gown with lace bodice and ruched sleeves. Rapunzel comes in a gift box and stands at 10 inches tall.
      • 0
      ...more