Every day is a magical day at Hamleys

By regularly visiting our Eastgate Store page you'll never miss any of the action!

Fun at Hamleys!

Support #HamleysBBFF!

  • Date: 25th Feb - 31st July!
  • Time: All day!
  • Where: Under escalators by Entrance 1 in Eastgate Shopping Centre

A Teddy Bear never runs out of love or smiles.

Support the #HamleysBBFF (Best Bear Friends Forever) and donate any old or new fluffy toys at the Giant Hamleys Teddy Bear in Eastgate Shopping Centre.

All toys collected will be donated to The Smile Foundation.

Remember to take a photo of you supporting the campaign and post to our social media pages #HamleysBBFF

Have A Luvley Day at Hamleys!

  • Date: Every Weekend these School Holidays
  • Time: 11am - 12pm
  • Where: Hamleys Eastgate!

Have A Luvley Day at the Finest Toy Shop in the World!

Come and join our Luvley girls as they teach you how to create glitzy, cutesy and funky nail art and super cool nail stamping designs on the 25th and 26th of June, and the 9th and 10th of July!

Strut down the catwalk and show everybody your best pose as you Get Luvlified on the 2nd and 3rd of July.

Join Hattie Bear with your rocking dance moves at the funkiest party around on the 16th and 17th of July at the Luvley Dance Off!

Plus every child gets a FREE Balloon, and the chance to win lots of prizes! So get picking your party outfits, practicing your dance moves and get ready to Have a Luvley Day at Hamleys!

Additional Information: Hamleys customers should expect queues at all free events held in their local Hamleys Toy Shop. Queues will be cut to ensure the event finishes at the time advertised. Hamleys Standard T&C’s apply.

Let's Race at Hamleys!

  • Date: Every Weekend These School Holidays
  • Time: 12pm - 1pm
  • Where: Hamleys Eastgate!

Let's Race at Hamleys!

Explore the Finest Toy Shop in the World these school holidays and get involved in our exciting RC activities!

Take part in the Hamleys Speed Challenge and compete to be top of the leader board in our RC Time Trial to get your Gold Medal!

So fuel your cars, test your oil levels, start your engines and put the pedal to the metal! Let’s Race at Hamleys!

Additional Information: Hamleys customers should expect queues at all free events held in their local Hamleys Toy Shop. Queues will be cut to ensure the event finishes at the time advertised. Hamleys Standard T&C’s apply.

Meet Hamley & Hattie Bear!

Meet Hamley & Hattie Bear!

  • Date: Every weekend!
  • Time: 12.30pm–1pm & 3pm–3.30pm
  • Where: In our Toy Shop!

Hamley & Hattie Bear can’t wait to meet all their new friends in South Africa. Why not come meet these loveable, huggable bears every Saturday and Sunday for photos, selfies and High Fives!

Remember and post your pics using #hamleysSA

Additional Information: Hamleys customers should expect queues at all FREE events held in their local Hamleys Toy Shop. Queues will be cut to ensure the event finishes at the time advertised. Hamleys standard Ts&Cs apply.

Soft Toys at Hamleys!

  • Date: Everyday!
  • Time: All Day!
  • Where: In our Toy Shop!

Hamleys have been producing high quality soft toys for over 255 years! Why not treat your child, loved one or even yourself to one of the cuddliest soft toys in the world.

Did you know that Hamleys sells a teddy bear every two minutes and since its opening in 1760, has sold over 15 million, which if lined up from head to paw, would stretch all the way from London to New York.

And remember at Hamleys some of our teddy bears even come to life! You can meet Hamley and Hattie Bear in store at our events!

In store demonstrations!

Bringing Toys to Life!

  • Date: Every Day!
  • Time: Every minute of the day!
  • Where: In our Toy Shop!

At Hamleys Eastgate we are Bringing Toys to Life!

Come in and meet our Experience Team as they demonstrate some of our incredible Hamleys Toys!

Watch them as they wiz around our shop on Street Gliders, fly RC Helicopters over your head, bring arts and crafts to life with Hamleys Magic Pens and Rainbow drawing boards and perform amazing magic in front of your eyes!