What's on at Hamleys

Bluey Meet and Greet

Come say g’day to your favourite blue heeler pup!! BLUEY!

Bluey will be in store for the most extraordinary meet and greet at Hamleys Regent Street to celebrate the release of her special 28-minute Bluey episode The Sign!

The endlessly curious pupp can’t wait to meet you, AND we’ll be giving away Bluey activity sheets all day! WE’LL SEE YOU THERE!

Don’t forget to capture your special Bluey moment! Share with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

The Opening Ceremony with Hamleys and Friends

Rise and shine, it’s Opening time! And we need YOUR help!

EVERYDAY Hamley Bear and his friends need the help from of a very special new friend to open the store!

It starts with a friendly introduction, a big 10 second countdown and the ringing of our traditional Hamleys bell for the doors to open, and the magic to begin!

Could that special volunteer be YOU? We invite you to join us at Opening time! And don’t forget to take a photo or video to commemorate the experience and share with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Hamley, Our Beary Good Friend!

264 years of memories and 264 years of furry cuddles!

Meet Hamley, our beloved Bear in his very own toy shop! Hamley enjoys sharing hugs, high fives but not so much his honey! There’s always an opportunity to meet Hamley Bear as he visits every day to make new friends who love toys just as much as he does!

When you capture photos and videos with Hamley, don’t forget to share them on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

The Hamleys & Friends Parade

Ragdoll’s got that Sunshine in her pocket... Toy Soldier’s got that good soul in his feet... That can only mean one thing... 

They’re ready Hamleys & Friends dance parade! Afterall, why just dance on one floor when you can dance on ALL SEVEN! 

Join our friends as they bring the music, moves and magic to all the floors in Hamleys, nothing celebrates the weekend more than a celebration throughout the store.

Don’t forget, if you catch any memorable moments, make sure to share them on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Mr. Monkey’s Bananas and & Buddies Puppet Show

The Puppet Show is BACK!

Oh no it isn’t

OH YES, IT IS!!!

Grab yourself some popcorn and bananas as Mr. Monkey has returned to Hamleys and he intends on bringing more mayhem and laughter than ever before! Meet Mr. Monkey and help his friends with whatever mischief they need to get that monkey out of!

There will be lots of fun, lots of smiles and lots of interactions for your little ones to take part in. Join in the fun and share your experiences with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

We’re All in This Together Dance Medley

Together, together, together EVERYONE!

Together, together, come on, let's have some FUN!

Our friends at Hamleys are throwing a party and YOU are all invited! Every day they’ll be dancing the night away together to celebrate the friendships and memories they’ve created that day! 

Come join in the fun and dancing with our friends as they team up to show you their best moves! Why not record your moves too and share them with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Easterland Opening Ceremony

Hop of the morning to you! It’s Opening time!!!

Every day at Hamleys, we celebrate the start of the day with our very traditional Opening Ceremony! To complete this tradition, we need a very special volunteer to ring the magic bell to open the Hamleys doors! Could that volunteer be you?

What better way to journey through the world of Easterland than by opening an entire Toy Shop!

Join our Opening Ceremony with an Easter twist, every morning at opening time and share your experience on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

The Eggs Ensemble Hunt

Hide and Peep this Easter!

Every year the eggs are hiding, and every year the eggs are being found... But this year it will be different! These silly eggs of Easterland have decided to use the art of disguise! But will it work?

Why not find out by joining in on our Egg hunt! There’s always a guaranteed prize at the end of the adventure!

Once you find the eggs in their silly disguises, pose with them and share your photos on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Meet Bunny Bear!

Hamley is simply ear-esistible!... Especially in his Bunny Bear costume!

Dressed in his Easter Sunday best, Hamley Bear will be meeting and greeting all his friends at Hamleys throughout the entire Easter holidays!

So, hop on over and give him a big hug before you adventure through Easterland at Hamleys. 

If you’re capturing selfies with Hamley, he would love for you to share them so he can see them. Tag us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

The Curiously Chocolatey Puppet Show Adventure

Don’t be choco-late for this very important date!

Now that Hamleys has opened the door to the World of Easterland, there’s only one friend we know who can explore the unexplored like never before...d…

And that’s you! As we need your help to find the most magical of ingredients to make the best and most bewildering chocolate EVER!

Are you up for the task? Join us and share you adventures on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Parade of Pure Imagination

Hold your breath,

Make a wish,

Count to Three…

Come with me and you’ll be in a parade of pure imagination!

If you want to view a toy paradise, take a look around at all 7 floors and you’ll view it! Join our friends at Hamleys as they take you along on their adventure through Easterland with the use of music, dance and colourful ribbons.

You won’t be able to wrap your head around the unforgettably bonkers atmosphere they create painting all 7 floors of the store!

Join the experience, capture it and share with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Fun Conductor’s Spring Circus

Roll up! Roll Up!!!

Come attending a hare raising experience like never before…

Well, that is if Fun Conductor can train his bunnies in time for the Easterland Spring Circus….

Fun Conductor needs your help and no bunny, but you can help them! Learn some funky circus tricks this spring and help fun conductor train the bunnies in time for the grand opening!

We love a good hoppy ending, so show us your fun experience on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

The Springtime Shuffle

Chick out the Springtime Shuffle! Afterall our friends are egg-sperts when it comes to dancing!

The Hamleys Crew have a spring in their step this spring! Every day during the Easter holidays they will gather the crown by showing off their most eggs-travagant as you enter the world of Easterland in the store!

With songs relating to both chocolate and spring, how can you not join in!?

Share your Springtime Shuffle dance moves with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Arts & Crafts of Easterland

Let’s make some draw-dropping art this Easter!

Easterland is a whimsical world full of wild creation and what better way to celebrate the spring season than by creating all things whacky and wonderful whilst with our friends.

From designing better egg costumes for our silly hiding eggs to creating homes for the little chicks of Easterland! Here’s lots of fun that will DRAW you in this Spring!

We would love to see your creations and encourage you to share them on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Eggs-quisite Origami Classes

You learn something new every day, so why not learn Origami?!!

With all the fun and chaos within Eastland, there’s always a new learning experience that follows and this one is the art of origami! Make as many cute chicks, bonkers bunnies, and hilarious hens as you can with our friends at Hamleys in their Eggs-quisite Origami classes.

Along with taking part, share your creations with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Rainbows and Ribbon Dancing

Hamleys are here to brighten up your day!

Spring is all about the bright colours and feeling energised. This easter our friends at Hamleys will be painting all the colours of the wind bringing a rainbow of their own to both London and Glasgow!

Join them and learn some fabulously fun dances with ribbons and create some magic this spring!

We would love to see what you’ve learnt at Hamleys so share your ribbon dance move with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Easterland’s Egg & Spoon Race

On your marks…

Get set…

GOOO!!!

Jump, skip and hop past the finish line as you take part in Easterland’s wildest and whackiest of Egg & Spoon races! Our friends at Hamleys will be hosting this egg-treme sport, creating a fun experience so no one cracks under the pressure.

Set a record and record how you pass the finish line and share with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

The Hamleys & Friends Parade

Ragdoll’s got that Sunshine in her pocket... Toy Soldier’s got that good soul in his feet... That can only mean one thing... 

They’re ready Hamleys & Friends dance parade! Afterall, why just dance on one floor when you can dance on ALL SEVEN! 

Join our friends as they bring the music, moves and magic to all the floors in Hamleys, nothing celebrates the weekend more than a celebration throughout the store.

Don’t forget, if you catch any memorable moments, make sure to share them on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Mr. Monkey’s Bananas & Buddies Puppet Show

The Puppet Show is BACK!

Oh no it isn’t

OH YES, IT IS!!!

Grab yourself some popcorn and bananas as Mr. Monkey has returned to Hamleys and he intends on bringing more mayhem and laughter than ever before! Meet Mr. Monkey and help his friends with whatever mischief they need to get that monkey out of!

There will be lots of fun, lots of smiles and lots of interactions for your little ones to take part in. Join in the fun and share your experiences with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Santa Bear is Coming to Town!

Have yourself a Beary little Christmas a Regent Street!

Hamley Bear is always delighted to see his guests, but he’s even more excited to show them his festive Santa Bear outfit! This season, we welcome you to hug, high-five and share the Christmas cheer with our beloved bear.

Don’t forget to share your photos with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Lights, Elves, Action Parade

The Elves are Rockin’ around the Christmas Tree!

Get that sentimental feeling with our elves as they light up the Christmas tree and commemorate this wonderful event with a holly jolly parade, spreading the festive spirit throughout the entire shop. 

Our elves are being our Christmas stars this wintertime as they will be finishing off the parades with their merry own dance number!

So, join everyone dancing merrily, in the new old-Fashioned way! And share your moves with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Elf or No Elf

Noel Edmunds is back with their exciting gameshow where you’re always guaranteed to win, Elf or No Elf.

There’s a cheeky elf hiding in one of these giftboxes, but which one is it? Come join our Elf Noel, pick and switch boxes and find that elf to win some deliciously sweet prizes!

Show us what was hidden in your giftbox by sharing with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Dance Medley

Come Dancer, Prancer, and Blitzen with the Elves!

Every day the Hamleys Elves will assemble to showcase their best dances this Christmas. Our festive friends love to spread joy around this time of year, and they invite you to be a part of it. 

The lights will be up, and the music will be merry, so enjoy the performance and share your videos with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Letters to Santa

First class postage? Our elves have a better ideer!

It’s never too late to send off your letters to Santa when you have a little elf magic up your sleeve! 

The Hamleys Elves understand that your letters are the top priority, and they intend to deliver each one of them to the big man himself!

Write your personal letter, obtain your elf priority stamp, and let Santa’s helpers do the rest!

Along with letters, we have our very own colouring pages! Share your work on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Elf Training & Gaming!

Do you have it in your’elf to become a Hamley’s Elf this Christmas? Well, here’s your chance to find out!

This winter, you are invited to take place in our Elf Games! Are you ready play our Lapland Limbo? Can you pass the Cheeky or Cheery Checklist? Will you be able to speak Reindeer? 

Join the fun and festivity by becoming an official Hamleys Elf! Share your experiences with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Explorer’s Guide to Monsters

Which Witch is Which?

Half Term may be here, but Spooky School is in session! If there’s one person that knows all there is about Monsters, that is Explorer! Join them as they track down all the monsters lurking around Hamleys, learn about their peculiar ways and be rewarded with tasty treats.

Can you find all the monsters? Show us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Witch Doctor’s Doctorate

Who Do? Voodoo? You do?

Halloween is the busiest time of the year for the Witch Doctor and what’s turned the matter from ghoulish to ghastly is the fact that their nurse has called in sick with a frog in their throat! They need to you be their new junior witchdoctor!

Can you be the hero for the monsters of Halloween? Join us and tag your experiences on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Phantom Parade

Hamleys is the only place where witches, werewolves, and vampires boogie at daylight!

So, shake off those cobwebs and join the Phantom Parade, where these kooky characters will be dancing their way through every floor in store! Then at the end enjoy a spooktacular performance! You’ll be a ghoul to miss it.

Why not take part in the parade and share the videos with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon