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Welcome to the wonderful world of Steiff, at Hamleys. The epicentre of cuddly toys and classic bears, this is the home to some of the most adorable huggers ever to grace this earth.

Inventors of the world’s first toy bear with jointed arms and legs, Steiff are synonymous with quality and detail. Steiff Teddy Bears and the Steiff Friends – a range of animal soft toys, Steiff’s hotly sought Limited Edition creations and the brands keepsake Steiff Baby Toys, all make beautiful gifts that can be treasured forever.