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What Are Cookies?

Cookies are small text files that are stored within your internet browser by the websites that you visit. Hamleys, like most websites, places cookies on your device to understand more about your visit and help us to improve your experience.


How Does Hamleys Use Cookies?

Cookies are used for functionality including keeping track of the items in your shopping bags, learning about how you arrived at our website and to store preferences so you don't have to enter them each time you visit. Carefully selected 3rd parties may also use cookies on to provide you with their services, this might include understanding your location or providing us with analytics to improve how we present our website.


Cookie Types and Uses:


Essential Cookies

These are cookies that our website needs to function and if they are not accepted by you means parts of the site won't be usable. For example: to store the items that are in your shopping bag, to determine when you are signed in, and to populate recently viewed toys.


Third Party Cookies

We use carefully-selected third parties who set cookies during your visit to our website. These organisations provide us with information on how you use They may also use cookies to promote our products and offers to you on other websites based on your activity at Some of our partners will also use your location to provide relevant messaging.


Analytics Cookies

We use software tools that allow us to understand and then improve, how customers interact with our website - known as website analytics.

Analytics cookies allow us to understand things like: how many visitors there have been to the website, how many times they visit and what pages have been viewed. Although analytics cookies allow us to gather specific information the data is anonymous and doesn’t provide details such as name or address.


How Can I Manage My Cookies?

If you do not want to accept cookies you can change your browser settings so that cookies are not accepted. If you choose to do this, please be aware may not function as intended.

For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies;


How Can I Turn My Cookies Off?

All popular browsers (e.g. Chrome, Internet Explorer, Edge and Safari) allow you to amend your cookie settings so that cookies are no longer enabled across all websites that you visit. You can find information explaining how to disable cookies for the main browsers in the ‘Where to find information about controlling cookies’ section at the Information Commissions website;


Our privacy policy, outlines how we use your personal data and cookies. If you have any concerns please contact