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Christmas Toy Parade 2017 at Hamleys!   Christmas Toy Parade 2017 at Hamleys!  Christmas Toy Parade 2017 at Hamleys!


Hamleys, the finest toy shop in the world, are bringing the magic of Christmas to the festive shopping season on Sunday 19th November 2017. London's Regent Street will be transformed in a traffic-free, all-day extravaganza for the biggest toy parade the city has ever seen!

We're back for our third year and we are being joined by a cast of hundreds, including some of your favourite characters from TV and Film, marching bands, festive floating blimps, street theatre, dancers and toy vehicles accompanied with music from Magic Radio - Hamleys is literally bursting out onto Regent Street!

About The Parade!

Event Start Time: 11:00am

The day will kick off with the biggest toy parade London has ever seen, hosting over 1.5 miles of free public viewing. The day's events will start at 11:00am from the entrance to Air Street working its way up Regent Street, finally concluding at Hanover Street. Hamleys advise early arrival to avoid disappointment, for safety the street will be closed for access when viewing reaches capacity.

Hamleys will have designated information points along the street where you can pick up a parade guide to help you plan your visit.

The Parade Line Up!

Amongst the stars of last year's parade will be our friends from CBeebies; Mr Tumble, Bing & Flop, Go Jetters, Hey Dugee, Tree Fu Tom, Postman Pat and Captain Barnicles! Joinging them from 2016 will also be Fireman Sam and his Fire Truck, Peppa Pig, Sonic the Hedgehog, Amy and Tails, Paddington Bear, Leapfrog's Scout, NERF, Doh-doh from Pay-Doh, V-Tech TOOT TOOT Bus, The Transformers, Bearamy from Build-A-Bear Workshop and Lego Ninjago's Kai. And it wouldn't be a Hamleys parade without a very special appearance from Father Christmas and the Hamleys Elves along with our beloved Hamley and Hattie Bear!

As if that wasn't enough this year's parade will welcome exciting new faces and attractions including those loveable Minions, Poppy and Branch from the hit Movie Trolls, plus a giant Trolls Truck! You will also get the chance to see Ferdinand the Bull, Ben 10, Powerpuff Girls, PJ Masks, Gumball & Darwin, Adventure Time’s Jack & Finn, Bladez super-sized Radio Control Drone Racer, a brand new surprise Barbie activation, Wacky Races cars, Scooby Doo, Shaggy and the Mystery Machine. Disney/Pixar’s Lightning McQueen will be joining in the fun to celebrate the release of Cars 3 on DVD and Blu-ray. Plus keep your eyes peeled for Santa’s official Scout Elf, The Elf on the Shelf!

Back by popular demand our special guest host as Basil Brush takes to the stage along with the Magic Radio presenters Tom Price and Emma B.

The Hamleys Main Stage!

The Hamleys Main Stage located outside the famous toy shop will host entertainment from just after midday and welcome special guests and performers, before an exciting finale at 16.30.

Continue to check back for further announcements.

Meet Your Favourite Characters

You can meet some of your characters from TV and film between 1:00 - 16:30.

Following the parade you will get the chance to see some of your favourite characters at dedicated zones along Regent Street. There are also some fun activities you can join in, including CBeebies Village, NERF Vault, Trolls Activity Truck, and our friends from Magic Radio will be have lots of fun activities for the whole family!


For any specific public enquiries please email;

For any Press enquiries please email;