Fed up with the pink/blue divide? Choose Bloomy. Bloomy is a colourful collection of gender-neutral toys, designed for inquisitive minds everywhere. Babies and toddlers have brains like sponges, as anyone who has ever uttered a naughty word in front of the earliest of chatterers will testify. Bloomy focuses on developing both big and small movements, improving hand to eye coordination and encouraging early problem-solving skills through play. This super-sized sit-on and build play mat tiled puzzle is great for developing early letter recognition, simple two or three word spelling and beginner phonics games. The Bloomy 36 Piece Playmat is suitable for children aged 18 months and over.