Store Opening Ceremony at Hamleys Regent Street

Do you want to open the world's finest toy shop? Well now you can!

We open our Regent Street doors every day with our traditional Opening Ceremony.

In this ceremony a very special guest will ring the magical Hamleys Bell, to let all of London know that we are open for the day.

You can be the person who rings the bell and officially opens the store to London.

This experience is suitable for one or two children to get the opportunity to open the world's finest toy shop..

If you would like to ring the bell, and open the Regent Street Store, please contact us via email:

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