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Store Opening Ceremony at Hamleys Regent Street
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We open our Regent Street doors every day with our traditional Opening Ceremony.

We use our Hamleys Opening ceremony bell to let everyone know they can enter the store and, we need you to help us!

You can be the person who rings the bell and tells London that we are open. This experience is suitable for one or two children to get the opportunity to open the world’s finest toy shop.

If you would like to ring the bell, and open the Regent Street Store, please contact us via email: