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Every day is a magical day at Hamleys and we want to keep you up to date with all the activities, competitions, character and showbiz visits. By regularly visiting our Regent Street Store What's on page you’ll never miss any of the action!

To receive a fun reminder once a month, please sign up for our Events Newsletter and you won’t miss a thing.


Party with the Hamleys Bunny Bear!

Brunch: 11am on 12th, 16th , 17th , 18th & 19th April

Lunch : 1pm on 18th & 19th April

Tea: 3pm on 13th, 18th & 19th April

Where: Third floor party room

Come and join in the Easter fun at Hamleys, Regent Street this April! Meet Bunny Bear and his friends who are preparing for the BIG day!

Choose from a morning or afternoon sitting where there will be Easter games to enjoy and yummy treats to eat. Each little guest will have a special hug with Bunny Bear and create Easter activities to take home. Then, when it’s time for Bunny Bear to bounce off, his special guests will receive a small gift to take home. Find out more...


Easter Arts & Crafts!

Date: 12th - 27th April

Time: 11am-12 noon and 4pm-5pm

Where: First Floor Petal Area

From caterpillar bookmarks, to pop up cards and sweet finger puppets your little ones are sure to have great fun at the Hamleys Arts and Crafts workshop this Easter! Join us for lots of creative fun from 12th - 27th April in the Hamleys Party Room, located on the 3rd floor.


Free Face Painting!

Date: 12th, 13th, 21st, 25th & 26th April

Time: 12-6pm

Where: First Floor

You could be a beautiful butterfly, a bouncing bunny or a BIG bear! Visit us on the first floor to have your face painted. Open from 12noon-6pm.


Meet Spiderman at Hamleys Regent Street!

Date: 18th April

Time: 11.00am, 12.00pm, 1.00pm, 2.00pm and 3.00pm

Where: Ground Floor

To celebrate the release of The Amazing Spiderman 2, we are giving fans the chance to meet Spiderman at Hamleys this Easter. Spidy will be swinging into action on the ground floor so make sure you come in and say hi. You can also have your photo taken with him!


Hamleys Fountain of Chocolate!

Date: 18th & 19th April

Time: 12-4pm

Where: First Floor

Hamleys will be filled with fountains of chocolate this Easter. Grab a marshmallow or piece of fruit and get dipping!


Meet Blowfly from Trash Packs!

Date: 21st & 22nd April

Time: 12.00pm, 1.00pm, 3.00pm and 4.00pm

Where: Ground Floor

Meet The Trash Pack! The grossest guys who live in your garbage! Collect 'em, trade 'em, bin 'em! Pop open a bin and you never know which of the hundreds of characters you’ll get to add to your collection and swap with your friends. What will you find? A rotten fish? A stinky cheese? An apple core? Blow fly? Putrid pizza? Dead tyre? Scum gum? Don’t forget to keep an eye (and a nose!) peeled for the rare Trashies—there are even glowing ones!

There's no Trashie more annoying than Blow Fly. He'll buzz around your head all day and then land in your lunch. We can't wait to meet him and we bet you can't.


Hamleys Underground

Where: Lower Ground Floor

Hamleys, The Finest Toy Shop in the World, unveils a new attraction for visitors to their London store on Regent Street.

The Hamleys Underground experience features themed games, kiosks and entertainment – all with iconic design elements from London’s most famous transport system. Central to the attraction is the exclusive opportunity for families to have their very own picture taken in a real-life train driver’s cab that entered service on the Underground in the 1970s.

It doesn’t come more awesome (or more London) than that!


Meet Hamley and Hattie Bear!

Date: Everyday

Time: 12pm, 2pm & 4pm

Hamley and Hattie Bear visit the store EVERY day! Visit the ground floor at opening 12pm , 2pm & 4pm to give Hamley Bear a high five and Hattie Bear a HUGE hug! They're beary excited. Who will you meet?


Have a Hamleys Magical Birthday Party!

Have you ever wanted to have your Birthday Party in one of the most magical toy shops? Now you can.

Here are the five different Hamleys Regent Street Parties that we offer, The Official Hamleys Tour, The Weekday Party, The Themed Party, The exclusive Sunday Morning Party and The Hamleys Dream Sleepover.

For more information on each of the different parties and how to book Click here


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