Hamley Bear and all of his dear friends are inviting YOU to be a part of the wonderful world of Hamleys and the friendships that they have made!
Nothing is better than sharing fun, excitement magical moments with one another, which is exactly why Ringmaster, Ragdoll and the rest of the Hamleys family wanted to share these experiences with you!
Hamleys Toy Shop is always full of lots of adventure, and we want you to be a part of it! Come join in when you visit our Toy Shops, we’re all friends at Hamleys, and you can be our friends too!
Orbital Opening Ceremony
3…2…1… BLAST OFF!!!
We are launching our Opening Ceremony every morning at Hamleys Regent Street!
You won’t want to miss the chance to be the shooting star of the show, by ringing the bell to open the entire toy shop for the day!
Capture your big moment and share it with us on X& Instagram @HamleysOfficial, Facebook @Hamleyslondon
There’s a party on your planet, and you’re invited!
Join Professor Bubbles as they take you on a journey of exploration and science throughout the entire store of Hamleys! What better lab assistants could a professor ask for than friends and the guests at Hamleys! With plenty of music, laughter, and bubbles, you’ll be in your element!
Experiment your dance moves and share your experience on X & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Hamley has earned himself a Bear-achelors degree!... Or so he says!
Our cheeky and beloved bear, Hamley is dressed in his laboratory look to celebrate science week regardless!
The only skills this ‘professor’ will be testing are your high fiving abilities! Are you up for the challenge? Bery-illiant! Hamley looks forward to greeting his guests and giving out as many hugs as possible!!!
Come say hello to Hamley, capture a photo and share it with us on X & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Get your best Roomba moves ready as Professor Bubbles is hosting a robot rave for their friends this science week!
Through dance and theatre Bubbles and friends will be telling a story of science, friendship and robots whilst creating a party-cle atmosphere along the way!
Show off you favourite and more energising moves by sharing them on X & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Professor Bubbles has cloned themselves! But they need your help! Their clone is Professor Troubles, is set on ruining whatever invention Professor Bubbles makes for the invention convention! Can you keep an ion Professor Troubles and help stop mischievous ways?
Come help Professor Bubbles and share your experiences with us on X & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Author Donia Youssef will be joining us in-store for the ultimate STORYTIME!
She’ll be reading all her fantastic Sadie and the Grove tales and offering the first 100 CUSTOMERS A FREE BOOK! AND signing books too! WE CAN’T BELIEVE IT!!
Treat YO’Shelf and JOIN US!
Make sure to capture your story time adventures and share them with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
There was a magnificent toy shop full of magic, wonder and amusement.
Every day, when the doors opened, the toy shop helped create wonderful memories for many, many generations. However, before the store could open for the public to enjoy, it needed a new hero to ring the special Hamleys the bell to let the magic begin, could you be that hero? Join us at Opening Ceremony to find out.
Be a part of our story and share with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Hear ye hear ye, the Fairytale dance medley is taking place at Hamleys and there’s no need for pumpkins, fairy godmothers or magic wands, as you have all been invited! You won’t want to miss it!
To celebrate World Book Day, our friends at Hamleys will be dancing the night away at a royal ball of their own, no matter how far far away you may be, every kingdom is invited to join in and celebrate.
Capture your royal dance moves and share them with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Hattie Bear has returned to Hamleys, and she has brought her tiara with her. Are you ready for her big reintroduction?!
To celebrate World Book Day, Hattie Bear will be dressed to impressed in her Princess gown to give a royal wave and a big hug to all her friends at Hamleys! She cannot wait to reintroduce herself again and give more hugs and high fives than ever before!
We are launching our first ever Live Story Telling Activity at Hamleys! Join us for this one-of-a-kind experience!
Why read by your-shelf when our Hamleys friends will be bringing these stories to life through puppets, theatre and games for this interactive experience!
Come be a part of story LITERARILY! If your week is fully booked, then there’s no place like home as you can join us on Instagram for the live experience at 5pm!! Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon We look forward to seeing you!
264 years of memories and 264 years of furry cuddles!
Meet Hamley, our beloved Bear in his very own toy shop! Hamley enjoys sharing hugs, high fives but not so much his honey! There’s always an opportunity to meet Hamley Bear as he visits every day to make new friends who love toys just as much as he does!
When you capture photos and videos with Hamley, don’t forget to share them on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Ragdoll’s got that Sunshine in her pocket... Toy Soldier’s got that good soul in his feet... That can only mean one thing...
They’re ready Hamleys & Friends dance parade! Afterall, why just dance on one floor when you can dance on ALL SEVEN!
Join our friends as they bring the music, moves and magic to all the floors in Hamleys, nothing celebrates the weekend more than a celebration throughout the store.
Don’t forget, if you catch any memorable moments, make sure to share themon Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Grab yourself some popcorn and bananas as Mr. Monkey has returned to Hamleys and he intends on bringing more mayhem and laughter than ever before! Meet Mr. Monkey and help his friends with whatever mischief they need to get that monkey out of!
There will be lots of fun, lots of smiles and lots of interactions for your little ones to take part in. Join in the fun and share your experiences with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Have yourself a Beary little Christmas a Regent Street!
Hamley Bear is always delighted to see his guests, but he’s even more excited to show them his festive Santa Bear outfit! This season, we welcome you to hug, high-five and share the Christmas cheer with our beloved bear.
Don’t forget to share your photos with uson Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Get that sentimental feeling with our elves as they light up the Christmas tree and commemorate this wonderful event with a holly jolly parade, spreading the festive spirit throughout the entire shop.
Our elves are being our Christmas stars this wintertime as they will be finishing off the parades with their merry own dance number!
So, join everyone dancing merrily, in the new old-Fashioned way! And share your moves with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Noel Edmunds is back with their exciting gameshow where you’re always guaranteed to win, Elf or No Elf.
There’s a cheeky elf hiding in one of these giftboxes, but which one is it? Come join our Elf Noel, pick and switch boxes and find that elf to win some deliciously sweet prizes!
Show us what was hidden in your giftbox by sharing with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Every day the Hamleys Elves will assemble to showcase their best dances this Christmas. Our festive friends love to spread joy around this time of year, and they invite you to be a part of it.
The lights will be up, and the music will be merry, so enjoy the performance and share your videos with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
All Day, every day – Ask one of Hamleys Little Helpers!
Elf Training & Gaming!
Do you have it in your’elf to become a Hamley’s Elf this Christmas? Well, here’s your chance to find out!
This winter, you are invited to take place in our Elf Games! Are you ready play our Lapland Limbo? Can you pass the Cheeky or Cheery Checklist? Will you be able to speak Reindeer?
Join the fun and festivity by becoming an official Hamleys Elf! Share your experiences with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
All Day, every day – Ask one of Hamleys Little Helpers!
Explorer’s Guide to Monsters
Which Witch is Which?
Half Term may be here, but Spooky School is in session! If there’s one person that knows all there is about Monsters, that is Explorer! Join them as they track down all the monsters lurking around Hamleys, learn about their peculiar ways and be rewarded with tasty treats.
Halloween is the busiest time of the year for the Witch Doctor and what’s turned the matter from ghoulish to ghastly is the fact that their nurse has called in sick with a frog in their throat! They need to you be their new junior witchdoctor!
Can you be the hero for the monsters of Halloween? Join us and tag your experiences on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Monday 23rd, Wednesday 25th and Friday 27th October
At 11:30
Phantom Parade
Hamleys is the only place where witches, werewolves, and vampires boogie at daylight!
So, shake off those cobwebs and join the Phantom Parade, where these kooky characters will be dancing their way through every floor in store! Then at the end enjoy a spooktacular performance! You’ll be a ghoul to miss it.
Why not take part in the parade and share the videos with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon
Login and Registration Form
Sign in or register