Pay With Klarna.
Shop now

Free Standard Delivery on Orders over £35*

Receive your delivery in more than 2000 Parcel Shop Location

Need help finding a toy?

Try Our Gift Finder

What's on at Hamleys

Come along to The Finest Toy Shop in the World to experience fun, magic and theatre like never before.

What's on at Hamleys

Come along to The Finest Toy Shop in the World to experience fun, magic and theatre like never before.

What's on at HamleysWhat's on at Hamleys

Hamleys & Friends

Hamley Bear and all of his dear friends are inviting YOU to be a part of the wonderful world of Hamleys and the friendships that they have made!

Nothing is better than sharing fun, excitement magical moments with one another, which is exactly why Ringmaster, Ragdoll and the rest of the Hamleys family wanted to share these experiences with you!

Hamleys Toy Shop is always full of lots of adventure, and we want you to be a part of it! Come join in when you visit our Toy Shops, we’re all friends at Hamleys, and you can be our friends too!

Once Upon an Opening Ceremony

Long ago…

263 years ago, to be precise!...

There was a magnificent toy shop full of magic, wonder and amusement. 

Every day, when the doors opened, the toy shop helped create wonderful memories for many, many generations. However, before the store could open for the public to enjoy, it needed a new hero to ring the special Hamleys the bell to let the magic begin, could you be that hero? Join us at Opening Ceremony to find out.

Be a part of our story and share with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

 

Regent Street, Front of Store

Monday 4th March – Friday 8th March

 At 10:00.

Fairytale Dance Medley

You shall go to the ball!

Hear ye hear ye, the Fairytale dance medley is taking place at Hamleys and there’s no need for pumpkins, fairy godmothers or magic wands, as you have all been invited! You won’t want to miss it! 

To celebrate World Book Day, our friends at Hamleys will be dancing the night away at a royal ball of their own, no matter how far far away you may be, every kingdom is invited to join in and celebrate.

Capture your royal dance moves and share them with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

 

Regent Street, Front of Store

Monday 4th March – Friday 8th March

 At 17:30.

Princess Hattie Meet & Greet

The Queen Bee-ar has arrived!

Hattie Bear has returned to Hamleys, and she has brought her tiara with her. Are you ready for her big reintroduction?!

To celebrate World Book Day, Hattie Bear will be dressed to impressed in her Princess gown to give a royal wave and a big hug to all her friends at Hamleys! She cannot wait to reintroduce herself again and give more hugs and high fives than ever before!

Share your photos with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

 

Regent Street, Front of Store

Monday 4th March – Friday 8th March

 At 13:00 & 14:30.

Hamleys Live Story-Tellers!

READ ALL ABOUT IT!

We are launching our first ever Live Story Telling Activity at Hamleys! Join us for this one-of-a-kind experience!

Why read by your-shelf when our Hamleys friends will be bringing these stories to life through puppets, theatre and games for this interactive experience!

Come be a part of story LITERARILY! If your week is fully booked, then there’s no place like home as you can join us on Instagram for the live experience at 5pm!! Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon We look forward to seeing you!

 

Regent Street,

Monday & Tuesday on First Floor

Wednesday on Ground Floor

Thursday on Third Floor

Friday on Second Floor

Monday 4th March – Friday 8th March

 At 17:00

Ragdolls Fantastic Fun Friendly Tea party

 

If you go down to Hamleys Regent Street today, you’re sure of a big SURPRISE...

For every BEAR that ever there was, will gather there for certain BECAUSE...

TODAY’S THE DAY Ragdoll has her tea party!

There is nothing more special to Ragdoll than spending time with her friends whilst having a teddy bear tea party. It’s her speciality! 

Don’t miss out and JOIN RAGDOLL and her furry friends for an EXTRAORDINARY TEA PARTY EXTRAVAGANZA! ‘Don’t forget to capture your fantastical tea party moments and share them on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon’

Regent Street, 3rd floor 

Monday – Saturday 

11.00am – 11.30am

3.00pm- 3.30pm

Sunday 

1.30pm-2.00pm

Frozen Befriending a dragon

HEAR YE, HEAR YE!

Calling ALL ADVENTURERS! Do you have what it takes to meet a real DRAGON?

Join Buttons and Lord Feathertop as lords and ladies and learn the ways of the AWESOME beast...

With a Knighthood on the table WHO KNOWS WHAT COULD HAPPEN?

Regent Street, 2nd floor Frozen Castle

Monday-Saturday 

12.00pm-12.30pm

Sunday

3.00pm-3.30pm

Dance Medley

WE GONNA GET FUNKY!

To the left, take it back now ya’ll…….

Now it’s time for the Hamleys Dance Medley!

Time to BUST out your BEST MOVES and DANCE!! 

Don’t miss out and join our friends and dance like no one is watching! 

Join in the fun and share your best moves with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

 

Regent Street & Glasgow

Ground Floor

Front of store 

5.30pm

Friendship Origami

DON’T MISS OUT on your very own Ragdoll and Toy Soldier FRIENDSHIP BRACELET!

Who’s feeling creative? WE ARE! WE ARE! WE ARE! It’s time to make YOUR own friendship bracelets! 

Join in the fun and share your own special bracelets on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Regent Street, 5th floor

Monday-Saturday 

12.30pm-1.00pm

1.30pm-2.00pm

Sunday

3.30pm-4.00pm

The Opening Ceremony with Hamleys and Friends

Rise and shine, it’s Opening time! And we need YOUR help!

EVERYDAY Hamley Bear and his friends need the help from of a very special volunteer to open the store!

It starts with a friendly introduction, a big 10 second countdown and the ringing of our traditional Hamleys bell for the doors to open, and the magic to begin!

Could that special volunteer be YOU? We invite you to join us at Opening time! And don’t forget to take a photo or video to commemorate the experience and share with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Regent Street, Front of Store

Every Morning!

Monday – Saturdays at 10am

Sundays at 12pm

Hamley, Our Beary Good Friend!

264 years of memories and 264 years of furry cuddles!

Meet Hamley, our beloved Bear in his very own toy shop! Hamley enjoys sharing hugs, high fives but not so much his honey! There’s always an opportunity to meet Hamley Bear as he visits every day to make new friends who love toys just as much as he does!

When you capture photos and videos with Hamley, don’t forget to share them on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Regent Street, Front of Store

Every Day!

Monday – Sundays at 1pm and 2:30pm

The Hamleys & Friends Parade

Ragdoll’s got that Sunshine in her pocket... Toy Soldier’s got that good soul in his feet... That can only mean one thing... 

They’re ready Hamleys & Friends dance parade! Afterall, why just dance on one floor when you can dance on ALL SEVEN! 

Join our friends as they bring the music, moves and magic to all the floors in Hamleys, nothing celebrates the weekend more than a celebration throughout the store.

Don’t forget, if you catch any memorable moments, make sure to share them on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Regent Street, Starting on Ground Floor

Saturdays and Sundays

At 4pm

Mr. Monkey’s Bananas & Buddies Puppet Show

The Puppet Show is BACK!

Oh no it isn’t

OH YES, IT IS!!!

Grab yourself some popcorn and bananas as Mr. Monkey has returned to Hamleys and he intends on bringing more mayhem and laughter than ever before! Meet Mr. Monkey and help his friends with whatever mischief they need to get that monkey out of!

There will be lots of fun, lots of smiles and lots of interactions for your little ones to take part in. Join in the fun and share your experiences with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Regent Street, Ground Floor

Saturdays and Sundays

At 5pm

Santa Bear is Coming to Town!

Have yourself a Beary little Christmas a Regent Street!

Hamley Bear is always delighted to see his guests, but he’s even more excited to show them his festive Santa Bear outfit! This season, we welcome you to hug, high-five and share the Christmas cheer with our beloved bear.

Don’t forget to share your photos with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Regent Street, FOS

Saturday 11th November – Christmas Eve!

Monday – Sunday at 13:00 and 14:30

Lights, Elves, Action Parade

The Elves are Rockin’ around the Christmas Tree!

Get that sentimental feeling with our elves as they light up the Christmas tree and commemorate this wonderful event with a holly jolly parade, spreading the festive spirit throughout the entire shop. 

Our elves are being our Christmas stars this wintertime as they will be finishing off the parades with their merry own dance number!

So, join everyone dancing merrily, in the new old-Fashioned way! And share your moves with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Regent Street, 3rd Floor.

Westfields, White City

Saturday 11th November – Christmas Eve

At 16:00

Saturdays and Sundays

At 16:00

Elf or No Elf

Noel Edmunds is back with their exciting gameshow where you’re always guaranteed to win, Elf or No Elf.

There’s a cheeky elf hiding in one of these giftboxes, but which one is it? Come join our Elf Noel, pick and switch boxes and find that elf to win some deliciously sweet prizes!

Show us what was hidden in your giftbox by sharing with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Regent Street, 5th Floor.

Saturday 18th November – Christmas Eve

At 11:30, 15:00 & 16:30.

Dance Medley

Come Dancer, Prancer, and Blitzen with the Elves!

Every day the Hamleys Elves will assemble to showcase their best dances this Christmas. Our festive friends love to spread joy around this time of year, and they invite you to be a part of it. 

The lights will be up, and the music will be merry, so enjoy the performance and share your videos with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

 

Regent Street, 3rd Floor.

Westfields, White City

Saturday 11th November – Christmas Eve

At 17:30.

Saturdays and Sunday

At 17:30.

Letters to Santa

First class postage? Our elves have a better ideer!

It’s never too late to send off your letters to Santa when you have a little elf magic up your sleeve! 

The Hamleys Elves understand that your letters are the top priority, and they intend to deliver each one of them to the big man himself!

Write your personal letter, obtain your elf priority stamp, and let Santa’s helpers do the rest!

Along with letters, we have our very own colouring pages! Share your work on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Regent Street, 3rd Floor.

Westfields, White City

Glasgow, St Enoch

All Regional Stores

Saturday 18th November – Christmas Eve

10:00 – 18:00.

Saturday 18th November – Christmas Eve

At 11:30, 14:30 & 16:30

Saturday 18th November – Christmas Eve

At 12:00 – 16:00.

Saturday 18th November – Christmas Eve

All Day, every day – Ask one of Hamleys Little Helpers!

Elf Training & Gaming!

Do you have it in your’elf to become a Hamley’s Elf this Christmas? Well, here’s your chance to find out!

This winter, you are invited to take place in our Elf Games! Are you ready play our Lapland Limbo? Can you pass the Cheeky or Cheery Checklist? Will you be able to speak Reindeer? 

Join the fun and festivity by becoming an official Hamleys Elf! Share your experiences with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Westfields, White City

Glasgow, St Enoch

All Regional Stores

Saturday 18th November – Christmas Eve

At 13:00 & 15:00.

Saturdays and Sundays

At 12:00 – 16:00.

Saturday 18th November – Christmas Eve

All Day, every day – Ask one of Hamleys Little Helpers!

Explorer’s Guide to Monsters

Which Witch is Which?

Half Term may be here, but Spooky School is in session! If there’s one person that knows all there is about Monsters, that is Explorer! Join them as they track down all the monsters lurking around Hamleys, learn about their peculiar ways and be rewarded with tasty treats.

Can you find all the monsters? Show us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Regent Street, 3rd Floor.

Saturday 7th October & Sunday 8th October

At 17:00.

Saturday 14th October & Sunday 15th October

At 17:00.

Saturday 21st October – Sunday 29th October

At 17:00.

Witch Doctor’s Doctorate

Who Do? Voodoo? You do?

Halloween is the busiest time of the year for the Witch Doctor and what’s turned the matter from ghoulish to ghastly is the fact that their nurse has called in sick with a frog in their throat! They need to you be their new junior witchdoctor!

Can you be the hero for the monsters of Halloween? Join us and tag your experiences on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Regent Street, 3rd Floor.

Saturday 7th, 14th, 21st & 28th October

At 11:30 and 15:30

Sunday 8th, 15th, 22nd & 29th October

At 15:30.

Monday 23rd, Wednesday 25th and Friday 27th October

At 11:30

Phantom Parade

Hamleys is the only place where witches, werewolves, and vampires boogie at daylight!

So, shake off those cobwebs and join the Phantom Parade, where these kooky characters will be dancing their way through every floor in store! Then at the end enjoy a spooktacular performance! You’ll be a ghoul to miss it.

Why not take part in the parade and share the videos with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon

Regent Street, Ground floor- Fourth floor

Westfield, White City

Saturday 7th October & Sunday 8th October

At 16:00.

Saturday 14th October & Sunday 15th October

At 16:00.

Saturday 21st October – Sunday 29th October

At 16:00.

Saturday 7th October & Sunday 8th October

At 16:00.

Saturday 14th October & Sunday 15th October

At 16:00.

Saturday 21st October & Sunday 22nd October

At 16:00.

Saturday 27th & Sunday 29th October

At 16:00.