Free Standard Delivery on Orders over £35*. Shop now

Free Standard Delivery on Orders over £35*. Shop now

Standard Delivery Charges £3.99 on Orders between £10 and £34.99. Shop now

Standard Delivery Charges £3.99 on Orders between £10 and £34.99. Shop now

Need help finding a toy? Explore our Gift Finder

Need help finding a toy? Explore our Gift Finder

What's on at Hamleys

Come along to The Finest Toy Shop in the World to experience fun, magic and theatre like never before.

What's on at Hamleys

Come along to The Finest Toy Shop in the World to experience fun, magic and theatre like never before.

Ho Ho Ho… Merry Christmas! It’s nearly time for Christmas to arrive at Hamleys and we’ll be bringing you lots of magical festive treats to celebrate, so keep your eyes peeled here for more details! Whilst stocks last

Opening Ceremony!

Who’s ready to open The Finest Toy Shop in the World?

We need a very special little helper to count down from 10 to 1 and ring the magical bell to push open our famous doors and enter a world FULL of FUN! It could be YOU!

So, make sure you come and visit us, and don’t forget to take a picture if you’re the lucky little helper! Share your snaps with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, Front of Store

Every Morning!

Monday – Saturday 10am

Sunday 12pm

Meet Hamley Bear!

Hamley Bear is here, and he just can’t wait to meet you!

Come and meet the friendliest bear in town and give him your biggest and best high-5 possible! He wants to hear alllll about your New Year’s Resolutions, so make sure you’ve got them ready to tell him!

Don’t forget to smile for the camera and share your bear-ific snaps with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, Front of Store

Westfield, White City

Every Day!

Monday – Friday 2pm and 4pm

Saturday 12pm and 2pm

Sunday 2pm and 4.30pm

Friday and Saturday 12pm and 3pm

Sunday 1pm and 3pm

Puppet Show!

Welcome to The Hamleys Puppet Theatre!

Get ready to laugh, shout, smile and have FUN, with the Hamleys puppets! The mischievous monkey is up to its old trick again, mixing and stirring up all sorts of potions, I think the monkey is going to need some help! Do you think you can save the potion?

Don’t forget to share your favourite puppet-errific moments with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, Ground Floor

Every Weekend!

Saturday 11.30am and 4.30pm

Sunday 4.30pm

The Famous Hamleys Parade!

Feel the rhythm, feel the rhyme, let’s get dancing, let’s dance in time!

Ring Master and his band of merry followers are off dancing around SEVEN floors of fun! Are you going to join the fun? They just can’t wait to see you!

Make sure you pose for the camera as you parade around The Finest Toy Shop in the World, and share your FAVOURITE moments with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, All Floors

Every Weekend at 4pm!

It’s time to DANCE!

Get your dancing shoes out… it’s time to DANCE!

What better way to spread cheer through the coldest months of the year… A DANCE PARTY OF COURSE! Ring Master and his very best friends invite YOU to join them dancing and prancing through the store!

So, make sure you’re ready to feel the rhythm! Don’t forget to share your favourite dance routines with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, Ground Floor

Every Weekend at 5.30pm!

Letters to Santa

We’ve had a very special letter from Santa, and he’s asked us to share it with you all – take a look at this!

Dear boys and girls,

Ho! Ho! Ho! It’s Santa here!

I’m very excited for Christmas this year, I hope you are too! I’ve sent some of my trusty elves on an important mission to Hamleys. They are going to help you all write your Christmas letters to me, so I can make sure all of you get the presents you want!

They’ve prepared a special North Pole Post Office in Hamleys, so make sure you visit them and post your letter to me! I can’t wait to hear from you!

See you very soon!

Santa Claus

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, 3rd floor

Every day until Christmas!

Monday – Sunday, All Day!

Opening Ceremony with a Sprinkle of Magic

3…2…1… IT’S CHRISTMASSSS!!! Who will be the lucky child who gets to ring the magical bell with the Hamleys Elves this Christmas? It could be you!

Open the giant doors and step into a world full of Christmas wonder! Bursting with toys, treats, fun and games, there’s only one place to be this Christmas! Pssst.. there might even be a few presents waiting for you!

Make sure you remember to take a photo of your magical Christmas moments and share them with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, Front of Store

Every day until Christmas!

Monday – Saturday 10am

Sunday 12pm

Deck the Halls: The Magical Levitating Bauble!

Deck the halls with levitating baubles, fa la la la la la la la la la

Have you ever seen the magic of Christmas brought to life before your eyes? Well now’s your chance! The Hamleys wizards have been practicing their festive spells and have finally perfected their Christmas Tree Decorating spell… would you like them to teach you?

Make sure you capture the magic, and share it with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, Basement

Every weekend until Christmas*

Saturday 11am and 4.30pm

Sunday 1.30pm and 4.30pm

*Excluding 19th November, 3rd and 4th December

Let it Snow!

Oh, the weather outside is frightful, but Hamleys is so delightful!

Let it snow, let it snow, let it snow!

Join the Hamleys Elves and Santa Bear for a touch of Christmas magic, as the whole of Hamleys is covered in fresh snow and transformed into a winter wonderland! Don’t forget to wrap up warm!

Share your snowy snaps with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, Front of Store

Every day until Christmas!

Monday – Sunday 5pm

Elf or no Elf?

The famous Hamleys Elves are back, and their feeling more mischievous than ever!

Choose a present and discover which mystical gift is inside, will you be lucky enough to have sugar, spice, and all things nice or will a lump of coal or a smelly sock have to suffice? So… be careful what you wish for, will be Elf or no Elf?

Strike a pose with the best elves in town, and share your favourite shots with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, 5th floor

Every weekend until Christmas*

Saturday 11.30am and 1.30pm

Sunday 2pm

*Excluding 19th November, 3rd and 4th December

Meet Santa Bear!

Here comes Santa Bear, here comes Santa Bear, right through Hamleys doors!

Who’s ready to meet the fluffiest, friendliest, most festive bear in town? Christmas is Santa Bear’s FAVOURITE time of year, and he just can’t wait to meet all of you to spread the spirit of Christmas!

So, make sure you come and say hello, check with Santa Bear if you’re on the nice list this year, and give a big smile to the camera! Make sure you tag us in your photos on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, Front of Store

Every day until Christmas!

Monday – Saturday 12pm and 2pm

Sunday 1pm and 3pm

Jingle Bell Parade

Jingle bells, jingle bells, jingle all the way down to Hamleys for a festive day out to remember!

Join the famous Hamleys Elves as they spread festive cheer, magical moments, and Christmas spirit through 7 floors of fun! Dance alongside the famous elves in their holly jolly jig!

Don’t forget share the festive cheer with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, All floors

Every day until Christmas!

Monday – Sunday 4pm

Rocking around the Christmas Tree

The Hamleys Elves have been busy working on the favourite festive dance routine in the North Pole ALL YEAR! They’re finally ready to show you all!

Dancing to all your FAVOURITE Christmas classics, this is not one to miss! So, brush off your dancing shoes – it’s time to move and groove your way into the Christmas spirit!

Don’t forget to share your festive moves with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, Front of Store

Every day until Christmas!

Monday – Sunday 5.30pm

Hans & Gretel at Christmas!

Get into the Christmas spirit with Hans & Gretel, and try their delicious Mince-Pie Gelato, wrapped in a green and red Crimbo Bubble Waffle, and served up with pick-n-mix and toppings galore!

Or perhaps, you’re dreaming of a white Christmas with Hans & Gretel’s creamy White Chocolate and Raspberry AND amazing Raffaello flavours, packed with Coconut and Vanilla. 

Dusted with a sprinkling of snow-sugar and decorated with candy-canes and chocolate reindeer, there’s nowhere else we’d rather be this Christmas! Don’t forget to take a photo of your gelato Christmas creation, and share it with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, Ground Floor

Westfield, White City

Every. Single. Day!

Pumpkin Tossing

The Hamleys Pumpkin Patch is here… it’s time to fear… so make sure you practice your pumpkin toss… you don’t want to be at a loss…

Can you throw it through the highest scoring hole? There’s only one goal! You might get a prize if you make it, or if not… maybe just coal…

Good luck one and all! Share your best shots with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

St Enoch Centre, Glasgow

Bluewater, Kent

Lakeside, Essex

Westfield White City, London

Westgate, Oxford

St James Quarter, Edinburgh

Meadowhall, Sheffield

October 8th – October 30th

See table below for timings

STORE Times
Lakeside

Weekends at 4pm
22nd - 31st October at 4pm

Glasgow

Tuesdays - Sundays 12pm - 4pm
Bluewater

Weekends 1pm - 3pm

Edinburgh

All day, every day

Meadowhall

Weekends 1pm - 3pm

Oxford


All day on weekends

Westfield

All day on weekends

Witch Hat Ring Toss

It’s time to be Bewitched…

Give it your best shot! Can you score all 5? There’s only one way to find out! Come and play a wicked game of Witch Hat Ring Toss… if you dare!

Don’t forget to share your wicked witching photos with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

St Enoch Centre, Glasgow

Bluewater, Kent

Lakeside, Essex

Westfield White City, London

Westgate, Oxford

St James Quarter, Edinburgh

Meadowhall, Sheffield

Swindon Designer Outlet

Cheshire Oaks Designer Outlet

October 1st – October 30th

See table below for timings

STORE Times
Lakeside

Weekends at 3pm
22nd - 31st October at 3pm

Glasgow

Tuesdays - Sundays 12pm - 4pm
Bluewater

Weekends 1pm - 3pm

Edinburgh

All day, every day

Meadowhall

Saturday 1pm - 3pm
Sunday 1pm - 2pm

Oxford


Weekends 12pm - 1pm

Cheshire Oaks

Weekends at 12pm - 2pm
All Half Term at 12pm - 2pm

Swindon
 

Weekends 12pm - 2pm

Westfield

Weekends 5pm - 6pm

Defence Against the Dark Arts

The Dark Arts are many, varied, ever changing and eternal…

The Hamleys Wizards are taking on the Dark Arts and they need your help! So, get your wands at the ready, its time to swish, swoosh and deflect the hex… do you have what it takes?

Don’t forget to show your wand skills to the camera and share your most magical shots with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, basement

October 1st – October 23rd

Saturday 1pm and 5pm

Sunday 1.00pm

October 24th – October 31st

Monday - Saturday 1pm and 5pm

Sunday 1.00pm

Monstrous Puppet Show

BEWARE… Monsters roaming freely…

Professor bubbles has been up to his old tricks again, and this time he’s got monstrous results! He’s been stirring his cauldron, waving his wand and ABRACADABRA… Uh Oh… he’s made something scary… Can you help him fix his spooky creations? It’s gonna be monster-ific!

Strike a pose with the most putrid of puppets and share them with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, ground floor

October 1st – October 23rd

Saturday 11.30am and 3.30pm

Sunday 4.30pm

October 24th – October 31st  

Monday - Saturday 11.30am and 3.30pm

Sunday 4.30pm

Pitch Perfect Pumpkins

When was the last time you heard Pumpkins sing? Never? We thought so.

The Hamleys Pumpkins have been practicing their pitch, and its piercing perfection. So come and have a sing song with everyone’s favourite Jack-O-Lantern, it’s gonna be FANG-tastic!

Share your pitch perfection with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, front of store

October 1st – October 23rd

Saturday 11am, 1pm and 3pm

Sunday 2pm and 4.30pm

October 24th – October 31st 

Monday – Saturday 11am, 1pm and 3pm

Sunday 2pm and 4.30pm

Monster Mash Parade

We were working in the lab, late one night, when our eyes beheld an eerie sight…  It was the Monster Mash, it’s a graveyard smash, caught in a flash, it’s the Monster Mash!

The Hamleys Monsters are mashing their way through the store, so come and join in the dance, this is not one to miss… it’s the MONSTER MASH!

Make sure you take some photos of the epic parade for the photo album! Share your favourite snaps with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, all floors

October 1st – October 23rd

Weekends 4pm

October 24th – October 31st

Everyday 4pm

Freaky Flash Mob

5, 6, 7, 8… it’s time to danceeee!

All our favourite Hamleys spooktasic characters have been practicing a spell-binding, sickening, shape cutting jig around store! Listen out for all the Halloween classics, it’s going to be fang-tastic!

Join in the Freaky Flash Mob and strike a pose! Share your favourite shots with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, ground floor

October 1st – October 23rd

Weekends 5.30pm

October 24th – October 31st

Everyday 5.30pm

Dino Safari

We’re going on a Dino hunt…We’re gonna catch a big one...

It’s time to get your binoculars at the ready and listen out for those big ROARRRRRs!! Look over there… some Dino Tracks, they must be close! Come and join the Dino Safari and see if you can find all the dinosaurs hiding in store… there might even be a prize if you find them all!

Don’t forget to smile for the camera and share your photos with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

St Enoch Centre, Glasgow

Westfield, White City London

Bluewater, Kent

Westgate, Oxford

Swindon Designed Outlet

Stansted Airport

London Bridge Station

Heathrow Airport, Terminal 2

Please see table for timings:

STORE Timings
St Enoch Centre, Glasgow  Fridays and Weekends 12pm – 4pm
Bluewater, Kent All Day, Every Day
Westfield. White City London Weekends 12.30pm – 1.30pm
Westgate, Oxford All Day, Every day
Swindon Designer Outlet Weekends 12.30pm – 1.30pm
Stansted Airport Fridays and Weekends at 5am, 12pm and 5pm
London Bridge Station All Day, Every Day!
Heathrow Airport, Terminal 2 All Day, Every Day!

Opening Ceremony

3…2…1… WE’RE OPENNN!!!!!

Ring Master is in charge of opening Hamleys every…single…morning! This time he has a not-so-little friend helping him out! Who could it be? He’s got a long tail… scaley skin… long claws… and very sharp teeth… surely not… it can’t be… have the dinosaurs come to visit?

Make sure you come down and say hello to the famous Ring Master, and his ROAR-tastic friend!! Hurry… there’s SEVEN floors of fun to explore! Don’t forget to share your photos with us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon 

*This is subject to availability depending on Covid-19 restrictions *

Regent Street, Front of Store 

Weekdays and Saturdays 10am
Sundays 12pm

Hot Wheels Championships

Do you have what it takes to become #1 in the Hot Wheels championships?

Visit us at Hamleys to zoom around the circuit, loop the loop and take the victory! Take the podium to have your winning moment snapped so you can treasure it forever!

Don’t forget to post your photos and tag us on Twitter & Instagram @HamleysOfficial, Facebook @Hamleyslondon #Hamleys #Fun #Magic #Theatre

*This is subject to availability depending on Covid-19 restrictions *

STORE DATES TIMINGS
OXFORD Saturday 19th – Sunday 27th February 12pm – 3pm