Every day is a magical day at Hamleys

By regularly visiting our Regent Street Store page you'll never miss any of the action!

Exclusive Camp Beaumont offer!

  • Date: Everyday
  • Time: All Day
  • Where: In Store

Hamleys have teamed up with Camp Beaumont to offer Hamleys kids an EXCLUSIVE DEAL!

50% off a seven-night Multi Activity camp with a free holiday camp kit for each child. All you need to do is quote Hamleys50 when booking either online or via the phone. Call us today on 0800 655 6560 or enquire on line at www.campbeaumont.co.uk/hamleys, where you can also find the deal terms and conditions.

Terms and conditions- Bookings must be made and confirmed before 5pm on Wednesday 31st July 2014. Offers cannot be used retrospectively or applied to existing bookings. Offers valid only on seven night multi-activity holidays. Activities, upgrades, special events and excursions subject to availability, age restrictions and camp location. We reserve the right to withdraw any offer without notice. All offers are subject to availability and cannot be used in conjunction with any other offer. A deposit of £40 per child per week will be required for all bookings. All bookings are subject to our standard booking conditions, a copy can be found on our website.

How to Train your Dragon 2!

  • Date: From 30th June 2014
  • Time: All Day
  • Where: Customer Services

Hamleys have teamed up with How to Train your Dragon 2 to give our customers a free mini puzzle. All you will need to do is download the voucher and bring into our customer services department, in Hamleys Regent Street where you will receive your puzzle.

Shuffle Game Launch!

  • Date: Thursday 24th July 2014
  • Time: 12.00pm - 4.00pm
  • Where: Third Floor

Come along and upgrade your game as Hamleys launch Shuffle, the brand new card games with the added fun of a free downloadable app to enhance the play. There are twelve different Shuffle games in the range including Transformers, Monopoly Deal and My Little Pony and on the day you'll be able to join in the excitement by playing Nerf, Boggle Slam and Guess Who?

What’s more there'll be a chance to have your photo taken with Doh Doh, star of Shuffles Play-Doh game and even a free gift to take away.

Pirate or Princess best dressed!

  • Date: Saturday 26th July – Saturday 9th August 2014
  • Time: 10.00am - 6.00pm
  • Where: Ground Floor

Are you a pirate or princess? Come dressed as your favourite pirate or princess and your picture taken with a member of our team. The best dressed costume of the week will win a prize.

Meet Hamley and Hattie Bear!

  • Date: Saturday 26th July – Saturday 9th August 2014
  • Time: 10.00am, 12.00pm, 2.00pm & 4.00pm
  • Where: Ground Floor

Come and meet Hamleys and Hattie at Hamleys. Give Hamley bear a huge high five and Hattie bear a huge hug. Meet a beary excited Hamley & Hattie bear every day on the ground floor.

Treasure Hunt!

  • Date: Saturday 26th July – Saturday 9th August 2014
  • Time: 11.00am & 3.30pm
  • Where: Ground Floor

Join the Buccaneers on a hunt around Hamleys Island to see what treasure you can find. The hunts meeting place will take place by the pirate ship on the ground floor.

Meet Peppa Pig at Hamleys!

  • Date: Monday 28th July 2014
  • Time: 12.00pm - 3.30pm
  • Where: In-Store

As Peppa Pig celebrates her 10th anniversary of Muddy Puddles, everyone’s favourite little piggy will be visiting Hamleys toy shops all across the UK!

You and your friends can join us for this exclusive event and enjoy the fun, magic and theatre at the finest toy shop in the world!

This event is completely FREE! Make sure you bring your camera as this is a memory you will want to re-live again and again.

Peppa Pig will be available for photographs for 40 mins at a time. Appearance times: 12 noon, 1pm, 2pm and 3pm.

Muddy Puddles Treasure Hunt!

  • Date: Monday 28th July 2014
  • Time: 12.00pm - 4.00pm
  • Where: In-Store

Hamleys have teamed up with your favourite little piggy this summer to celebrate 10 Years of Muddy Puddles! Visit Hamleys to take part in Peppa’s fun filled Treasure Hunt around the store and see if you can help Peppa find what she’s looking for. Oink oink! Pick up your answer sheets in store to start your Peppa adventure!

Win Tickets to Peppa Pig World!

To celebrate 10 Years of Muddy Puddles and our Peppa Pig themed window at Hamleys’ Regent Street store, Hamleys have teamed up with Peppa Pig for a chance to win tickets to Peppa Pig World at Paultons Park.

First prize will be Peppa Pig World tickets for a family of 4 and a Peppa goody bag, with five runners up receiving a Peppa Pig goody bag containing:

  • Deluxe Playhouse Set
  • 2 x Peppa books
  • Peppa musical instruments
  • Peppa Pig bag

Please go to the competitions page for your chance to win this fantastic prize!

Save on Horrible Histories Tickets!

  • Date: Mondays and Fridays from 28th July 2014
  • Time: July-August

We all want to meet people from history. The trouble is everyone is dead! So it's time to prepare yourselves for Horrible Histories live on stage with the return of BARMY BRITAIN - PART TWO!

Can you beat battling Boudicca? Has William Wallace met his match? Can evil Elizabeth entertain England? Will King Charles keep his head? Escape the clutches of Burke and Hare and move to the groove with party Queen Victoria! Don't miss this horrible history of Britain with the nasty bits left in!

Save £5 on top price tickets to see Horrible Histories BARMY BRITAIN – PART TWO! To book tickets for just £15 (normally £20) call the box office on 0844 482 9673 and quote ‘Hamleys 15’ or book online www.barmybritain.com with promo code HAMLEYS15.

Toy Testing Workshop!

  • Date: Mondays and Fridays from 28th July 2014
  • Time: 12.30pm & 5.00pm
  • Where: 3rd Floor Party Room

What Hamleys products would you love to play with? Come to our toy testing workshops for your chance to have some fun.

Hello Kitty!

  • Date: Wednesday 30th July & Wednesday 20th August 2014
  • Time: 12.00pm, 1.00pm, 2.00pm & 3.00pm
  • Where: Ground Floor

Come and meet the lovely Hello Kitty this summer. Hello Kitty will be on the ground floor and also on the second floor. Make sure you come down and have your photo taken with her.

Safari Hunt!

  • Date: Sunday 10th – Sunday 31st August 2014
  • Time: 11.00am & 3.30pm
  • Where: Ground Floor Pirate Ship

Join our explorers on a safari hunt around the store. From Rhinos to tigers, what animals will you find, hiding among the toys?

Meet Elmer at Hamleys Regent Street!

  • Date: 3rd August 2014
  • Time: 12noon, 1.30pm, 2.30pm, 3.30pm
  • Where: Ground Floor

Celebrate Elmer’s birthday at Hamleys Regent Street on Sunday 3rd August! As part of his 25th birthday celebrations, Elmer will be opening the iconic Hamleys store in Regent Street at midday and there will be storytelling sessions throughout the day. Come and join in the fun and meet Elmer the patchwork elephant! Why not wear your brightest colours too!

Hamleys Bushtucker Trials!

  • Date: From Tuesday 12th August
  • Time: 12.30pm, 2.30pm & 4.30pm
  • Where: Scrumpalicious!

Come and take part in a range of sweetie trial in our Scrumpalicious department. Who knows what interesting things you will be trying?

This activity will take place on Tuesdays, Wednesdays and Thursdays.

Have A Hamleys Adventure!

  • Date: July and August 2014
  • Time:
  • Where:

This summer Hamleys will be taking our customers on an adventure. There will be some special appearances from some of your favourite characters including Hamley and Hattie Bear. Keep checking back here for more information on our different summer activities.

Hamleys Underground!

  • Date: Everyday
  • Time:
  • Where: Lower Ground Floor

Hamleys, The Finest Toy Shop in the World, unveils a new attraction for visitors to their London store on Regent Street.

The Hamleys Underground experience features themed games, kiosks and entertainment – all with iconic design elements from London’s most famous transport system. Central to the attraction is the exclusive opportunity for families to have their very own picture taken in a real-life train driver’s cab that entered service on the Underground in the 1970s.

It doesn’t come more awesome (or more London) than that!

Have a Hamleys Birthday Party!

  • Date: Your Birthday!
  • Time: Party Time!
  • Where: Hamleys Party Room!

This year why not treat your little one to their dream Party at the The Finest Toy Shop in the World!

Choose from a range of Party themes including Pirate and Princess, Super Heroes, Teddy bears Picnic and much more. The fun, magic and theatre begins as soon as you walk through our doors as you are joined by the Hamleys Entertainment Team for a fun filled Party!

For more information on each of the different parties and how to book Click here

Meet Father Christmas at Hamleys!

  • Date: November and December
  • Time: All Day
  • Where: Hamleys Party Room!

Join in the magic this Christmas at Hamleys Regent Street, this December by having Breakfast, Brunch, Lunch, High Tea, Tea and Dinner with Father Christmas. Father Christmas Elves will welcome guests, making them feel extra special and entertaining them throughout.

Tickets will be going on sale in September, so please check back for the release date.


What's On at Your Local Hamleys