Every day is a magical day at Hamleys

By regularly visiting our Regent Street Store page you'll never miss any of the action!


  • Date: NOW ON in store and online!

Enjoy up to 50% off selected toys, games and more in our BIGGEST EVER SUMMER SALE at The Finest Toy Shop in the World! To find out more about our fantastic offers, pop along to your local Hamleys toy shop today or visit here!

Keep up to date with our Events this summer – search your local toy shop on Facebook for more information and join in the fun, magic and theatre at Hamleys!


Terms and Conditions: *Hamleys Super Sale is in stores for a limited time only and all offers are subject to stock availability*

*Exclusions, terms and conditions apply. Subject to availability, while stocks last.

FREE Ice Pops at Hamleys!

  • Date: Saturday 14th & Sunday 15th July

It’s been a great start to the summer with glorious sunshine which feels like it’s never going to end! This weekend is looking like another scorcher and here at Hamleys we want to ensure that your kids are feeling refreshed as you wander round London’s West End!

Visit our Regent Street store this Saturday and Sunday and get FREE Ice Pop with any purchase! That’s right…any purchase! No minimum spend, simply buy any Toy, Scrumpalicious Sweet or Teddy Bear, take your receipt to the 3rd floor and collect you Ice Pop. It’s that simple!

Once you have your Ice Pop, take a pic of your first try and share it with us on Instagram @HamleysOfficial using #Hamleys!

Terms and Conditions: Ice Pops are subject to availability. Only available while stocks last. Free Ice Pops are available on Saturday 14th and Sunday 15th July only. To redeem free Ice Pops a purchase must be made at Hamleys, Regent Street, London only. No minimum spend. Proof of receipt entitles all children in the customer’s party to free Ice Pops. Customer must visit the third (3rd) floor in Hamleys and present their receipt to a member of Hamleys staff to redeem their free Ice Pop.

Harry Potter at Hamleys!

  • Date: Thursday 19th July 2018

Calling all Witches and Wizards! Harry Potter is arriving at Hamleys on Regent Street! Our new Harry Potter area on our Lower Ground Floor will offer one of the largest assortments of Harry Potter products in the UK, mesmerising Toy Demonstrations, Photo Opportunities, Competitions and a Flying Golden Snitch! Be one of the first to join in the Fun, Magic and Theatre at the Finest Toy Shop in the World with Harry Potter at Hamleys. It truly is a must see this summer!

Join us from Thursday 19th July and enter the Wizarding World of Harry Potter!


Playmobil Roadshow at HAMLEYS!

  • Date: Saturday 4th & 5th August!
  • Time: 12 - 4pm

Come and join the fun at the Playmobil Roadshow when visiting the Hamleys Toy Store on Regent Street this summer on the 4th and 5th August!

For children ages 18 months to 8 years old, the Playmobil Roadshow will feature a host of exciting activities! Get "hands-on" with a great selection of toys at one of the play tables; take a #PlaymobilAtHamleys selfie with a life-size figure, and meet Hiccup from Dreamworks Dragons©! Join us this summer as Hamleys Brings Toy to Life!

Plus, for this weekend only we have a massive 20% off all Playmobil toys!

Terms and Conditions: Additional Information: Hamleys customers should expect queues at all free events held in their local Hamleys Toy Shop. Queues will be cut to ensure the event finishes at the time advertised. Hamleys Standard T&C’s apply.

Hamleys Daily Grand Opening!

  • Date: Monday - Friday 10:00; Saturday - 9:30am; Sunday - 12:00

How would you like to help Hamley and Hattie Bear open the most famous toy shop in the World? Every morning you can meet our loveable, huggable bears and join in the fun as we countdown to our grand opening! Don’t forget to take a selfie with Hamley and Hattie and share on social media with #Hamleys!

New LEGO Experience at Hamleys!

  • Date: Now!

To celebrate the 60th anniversary of the iconic LEGO brick, Hamleys and LEGO have built a brand new hangout for families and children on the 5th floor of our Regent Street store. Customers will be welcomed into the newly refurbished area by LEGO brick built Royal Guards. Children are free to explore, build, create and get hands on while surrounded by an extravaganza of building brick bustle! New features include:

  • A hunt to find the LEGO crown jewels with the eminent Sherlock Holmes
  • Upscaled LEGO London themed brick built models
  • Minifigure Me! A new high-tech device that scans you, and figure out which LEGO Minifigure you are
  • A London park themed playground that offers families an opportunity to build LEGO together
  • Bundles of exciting LEGO product
  • Build, Make and Create at our brand new LEGO Build Stations
  • *Additional Information: * 20% off promotion is on selected lines only, while stocks last. Standard Hamleys T&C’s apply.

    Book your Hamleys Birthday Party and receive a FREE present worth £75!

    • Date: 1st – 31st October 2018
    • Where: Hamleys Regent Street

    You can now book your little one’s Hamleys Birthday Party using our brand new online booking service. Book now here!

    Hosted by the Hamleys Entertainers, our special guests will enjoy an action packed time including activities, games & lots of fun. From treasure hunts and arts & crafts to dancing and party games, the birthday child and their friends will get to enjoy a truly magical experience. Each child will even get to take away a gift bag exclusive to Hamleys.

    PLUS if you book your magical birthday party from 1st – 31st October 2018, you get a FREE present for the birthday child worth up to £75!*

    *For the birthday child at every Hamleys Party of twelve children or more, booked before 31/10/2018. Terms and conditions apply, ask in store for more details.

    Hamley & Hattie Bear Meet & Greet!

    • Date: Every day!
    • Time: 12pm, 3pm, 4pm

    Come in every day for a chance to meet our loveable Hamley or Hattie bear! Don’t forget when you find them to take a selfie and share on social media with #hamleys!

    Join in the fun & high fives with everyone’s favourite bear!

    Additional Information: All Hamleys customers should expect queues at free events; customers should arrive early to avoid disappointment. Queues will be cut to ensure the event finishes on time. Activity times and dates may vary. Standard Hamleys T&C's apply.

    join us on Facebook

    Hamleys on Facebook!

    • Date: Keep up to date Every Day!
    • Time: LIKE us today!
    • Where: Online!

    We are always having a great time at the Finest Toy Shop in the World! To make sure you don’t miss out on the fun, magic and theatre join us on Facebook by clicking on the link below and LIKE your local page. This means you will never miss out on special events, character visits, special offers, competitions and lots more!

    Hamleys - Bringing Toys to Life!


    What's On at Your Local Hamleys