Calling all Witches and Wizards! Which house will you be joining this Summer bank holiday? Gryffindor, Ravenclaw, Hufflepuff or Slytherin? You’ll be sorted by the Hamleys Wizards and find out your future at Hamleys Wizarding World. If you are lucky, you might even receive some wizard training on your visit!

Do you think you have what it takes?

Wands ready! Join us on the Lower Ground Floor for fun, magic, theatre and LOADS of giveaways this bank holiday weekend!

Remember to share your experience on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

Hear Ye Hear Ye! Step into our magical castle inspired by Disney’s Frozen 2 at the Finest Toy Shop in the World!

Join our immersive shopping experience on Floor 2 where we bring Frozen 2 to life with fun, magic, and plenty of theatre! You’ll enter an autumnal courtyard through the castle doors and if you’re lucky, you’ll meet some very special townsfolk.

Make sure you listen to what our townsfolk have to say, you may hear a lot of their stories, some that are almost unbelievable and some that are hilarious!

And if you’re even more lucky, you may be given a free giveaway to take home from your visit our castle! There’s loads of prizes and giveaways this August bank holiday so make sure you don’t miss out on your chances to win!

Remember to share your experience on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

Are you ready to Share a Smile for a Summer Staycation at Hamleys Regent Street this bank holiday? Well, visit us and watch a Puppet Show like no other! This Summer you can join the Hamleys Entertainers at our Puppet Theatre on the Ground Floor. Get ready for exciting stories, lots of laughter, silliness and even have the chance to join in!

Remember to share your experience on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

Share a Smile for this Summer Staycation at Hamleys Regent Street with special Story Times from the Hamleys entertainers. We are inviting you to get lost in a world of imagination, whether you’re jumping in muddy puddles with Peppa, having tea with a tiger or travelling through London with Paddington Bear, let the Hamleys Entertainers take you on an adventure.

Story Time will take place on the First Floor, so come and join in the fun, magic, and theatre at the Finest Toy Shop in the World.

Remember to share your experience on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

OIt’s a Summer Staycation at Hamleys this bank holiday weekend and you can meet our loveable Hamley Bear once again at Hamleys Regent Street! No one loves to Share a Smile more than Hamley Bear so make sure to smile right back at him when you see him around the store!

Remember to take plenty of photos of him and share them on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

READY, SET, GO!!! Do you have the speed skills to be a Hamleys certified racer? Take a pit stop on the Fourth Floor at our Scalextric Racetrack to record your fastest lap. You’ll be in with the chance of being immortalised in the Hamleys Racing Hall of Fame by earning a place on our official Hamleys Racing Leader Board!

And there’s more… The first 3 people who compete on the Hamleys racetrack will be win a prize!!

Remember to share your experience on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

When was the last time you were shopping, and a Ringmaster, Ragdoll and Toy Soldier began a dance parade round the store? Never? We thought so! So why not try something new this Summer and come to Hamleys Regent Street to experience something special and make a memory that will last a lifetime.

Starting on the Ground Floor. Get ready to for fun, magic and most importantly… Sharing A Smile!

Remember to share your experience on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

The Finest Toy Shop in the World is now open and we’re so excited to Share a Smile with you once again! At Hamleys, we create magical memories, share special moments, hear laughter and see smiles, but our priority remains the safety and wellbeing of our customers and colleagues. We know that our world is better with you and by following all government safety guidance we’ve now made it safer for you:

• You might have to queue up: Our stores will have a reduced capacity in order to support two metre social distancing; therefore, you may be asked to queue before entering.
• Demonstration and entertainment with social distancing: The beating heart of Hamleys - our experience and demo team will keep bringing toys and storytelling to life while ensuring social distancing is adhered to by using clear markings and signage.
• There is a map with directions on the floor: Seriously! While we may request you to follow a one-way system to support the flow of customers in the store, there is no harm in making it a fun game – you never know it might lead you to a lost treasure.
• No hugs for a while but let’s wave and smile: Hamleys staff will still deliver exceptional customer service but maintain a two-metre distance. The staff might also look different in their new Protective equipment including gloves and face-coverings.
• We have taken a full wash: Prior to opening, all stores have been cleaned thoroughly and staff briefed on the importance of increased cleanliness and hygiene. Hand sanitiser is available in all sites.
• We also built a castle: Protective barriers have been installed at till points and where possible, we would like to encourage customers to use contactless payments.
• If it’s not Hamleys Safe – it’s not there: Where social distancing guidelines cannot be followed in full, we will cease this activity until it can be carried out safely.