Are you ready to have FUN this Half Term?

To celebrate the launch of The LEGO Movie 2, a trio of very special movie stars are coming to meet you. Emmet, Wyldstyle & Sweet Mayhem come in pieces to Hamleys Regent Street. Meet the characters and take a photo or two because everything really is awesome at Hamleys this February Half Term.

Meet them on the Ground Floor.

Let your imagination run wild and take part in our LEGO Build Workshop this February Half Term. Our resident LEGO experts are helping you bring your ideas to life on the 5th Floor. Build your favourite scenes from LEGO Movie 2 and snap a photo with our Wyldstyle model. The fun doesn’t stop there, post your picture with Wyldstyle and your creation on Instagram with #Hamleys and #LEGOMovie2 to be in with a chance of winning the entire LEGO Movie 2 range worth £450! Plus…if our LEGO experts really love your creation it might get placed in our LEGO display case in the shop for the whole world to see!

How to Train Your Dragon’s very own Playmobil Astrid and Hiccup are coming to Hamleys this February Half Term to meet you on the Ground Floor. You’ll have the chance to win £350 worth of Playmobil toys when you post your picture with this pair of best friends on Instagram with #Hamleys #HiddenWorld #HowToTrainYourDragon .

A Hidden World awaits you at Hamleys, so come and join in the fun!

How to Train your Dragon: Hidden World is in cinemas now.

To celebrate the release of How to Train Your Dragon: Hidden World we are giving you the opportunity to get your photo taken with Toothless and Light Fury in our very own Hidden World display. You’ll have the chance to dress up like a Viking and even get to take home your framed picture completely FREE. Don’t forget to pick up your FREE Viking helmet just in case you meet any dragon on your way home!

How to Train your Dragon: Hidden World is in cinemas now!

We are celebrating Barbie’s 60th Birthday and this February Half Term step into the shoes… well, the box of the world’s most famous doll.

Take a photo of your little ones inside Barbie’s life-size Doll Box and post on Instagram with #Hamleys #YouCanBeAnything for a chance to win one of five Barbie Signature Dolls and a Barbie toy bundle!

Barbie’s Doll Box will be in our brand new Barbie area located on our Second Floor.

Calling all Witches and Wizards! This February Half Term which house will you be joining – Gryffindor, Ravenclaw, Hufflepuff or Slytherin? Head down to the Lower Ground Floor and get sorted by the Hamleys Wizards. Once you get sorted, you’ll receive your very own house emblem sticker stating you have been sorted at Hamleys. Once you know your future at Hamleys Wizarding World, you can become a master of the broomstick by taking part in our exclusive Quidditch training. Everyone participating will receive a pair of FREE Harry Potter glasses and a sticker stating you are now an official Hamleys Wizard.

Do you think you have what it takes? Wands ready! Join us on the Lower Ground Floor every day for fun, magic and theatre.

When was the last time you were shopping, and a Ringmaster, Pirate, Wizard, Ragdoll and Toy Soldier invited you to join a parade round the store? Never? We thought so! So why not try something new this February Half Term and come to Hamleys Regent Street to experience something special and make a memory that will last a lifetime.

Starting on the Ground Floor every day. Get ready to dance, move and follow the leader!!

READY, SET, GO!!! Do you have the speed skills to be a Hamleys certified racer? Take a pit stop on the Fourth Floor at our Scalextric Race Track to record your fastest lap. You’ll be in with the chance of being immortalised in the Hamleys Racing Hall of Fame. Place in the top 20 fastest lap times of the week to be in with a chance to win a Scalextric toy bundle.

This February Half Term we’ve got the best of the best to challenge you on a selection of board games including Jenga, Dobble, Connect 4, Unicorn Ring Toss, Let’s Go Fishing, Guess Who and Giggle Wiggle. The rumour inside Hamleys is they’ve never lost a board game in their life! Do you have what it takes to beat an expert? Will you be the first?

Come to the Third Floor of the Finest Toy Shop in the World, to find out and have a chance to Beat the Expert. We’ll be waiting!

Are you ready for a Puppet Show like no other? This half term you can join the Hamleys Entertainers at our Puppet Theatre on the Ground Floor. Get ready for exciting stories, lots of laughter, silliness and even have the chance to join in!

Puppet Shows take place every day and are not to be missed.

Reading is lots of fun and this February Half Term we are inviting you to join us for Story Time every day. Get lost in a world of imagination, whether you’re jumping in muddy puddles with Peppa, having tea with a tiger or travelling through London with Paddington Bear, let the Hamleys Entertainers take you on an adventure.

Story Time will take place on the First Floor every day, so come and join in the fun, magic and theatre at the Finest Toy Shop in the World.

How would you like to help Hamley Bear open The Finest Toy Shop in the World?

Every morning you can meet our loveable, huggable bear and join in the fun as we countdown to our Grand Opening. To be one of the lucky children chosen to ring the Hamleys Opening Bell make sure you arrive in plenty of time.

Don’t forget to take a selfie with Hamley Bear and share on Instagram @HamleysOfficial with #Hamleys