Calling all Pokemon Trainers! A very special Pokemon is coming to The Finest Toy Shop in the World for Regents Street Summer Streets!

That’s right! Pikachu is here to meet you all, there’ll be loads of fun, photos and free giveaways for this weekend with Pikachu AND an amazing selection of Pokemon toys on the 5th floor.

Don’t miss out! Pika Pika!

It’s time to be a hero! Head down to Hamleys to join the PJ Masks on their latest mission. Pick up your free mask and meet Catboy, Owlette and Gekko in-store to become one of the team. There will also be chances to win lots of PJ Masks prizes during the day.

Copyright: PJ Masks © Frog Box / Entertainment One UK Limited / Walt Disney EMEA Productions Limited 2014

Get your wands ready and broomsticks out, it’s time to join the Back to Hogwarts at Hamleys challenge until the (extended date) 8 September!

Meet the Hamleys staff at the front of store for the chance to take part. You’ll follow a map of exciting Harry Potter activities that you can take part in, including the Sorting Hat Ceremony, Quiddich Training and the chance to WIN Harry Potter merchandise in a lucky dip.

Meet the Hamleys staff at the front of store for the chance to take part.

To celebrate NERF’s new Fortnite Blasters and Supersoakers you can join Hamleys NERF Elite Squad in our dedicated NERF Test Zone on Lower Ground Floor. You will have the chance to practice with the Fornite Blasters in preparation for your own Battle Royal when you get home. Join us in the shooting gallery for a lot of Fortnite fun!

While you’re checking out the new range in store you might get challenged by our Entertainment team to a Fotnite dance off. Be careful…our floss is on point!

Roll up! Roll up! There’s LOADS of chances for you to WIN amazing prizes this Summer when you visit us in store, and the easiest part? All you have do is take part to win a prize.

Place your hand inside Hamleys Lucky Dip box to choose a ball for your chance to WIN WIN WIN! Different colours win different prizes ranging from stickers to arts and crafts or even an exclusive LEGO Minifigure, Fingerling or Toy Story 4 figures.

So what are you waiting for?

It wouldn’t be a fun fair without a puppet show! The Finest Toy Shop in the World wants you, yes you, ready for a Puppet Show like no other, in a store like no other. This Summer you can join the Hamleys Entertainers at our Puppet Theatre on the Ground Floor. Get ready for exciting stories, lots of laughter, silliness and even have the chance to join in!

Puppet Shows take place every day and are not to be missed.

Reading is lots of fun and this Summer we are inviting you to join us for Story Time every day. Get lost in a world of imagination, whether you're jumping in muddy puddles with Peppa, having tea with a tiger or travelling through London with Paddington Bear, let the Hamleys Entertainers take you on an adventure.

Story Time will take place on the First Floor every day, so come and join in the fun, magic and theatre at the Finest Toy Shop in the World.

How would you like to help Hamley and Hattie Bear open The Finest Toy Shop in the World?

Every morning you can meet our loveable, huggable bears and join in the fun as we countdown to our grand opening. To be one of the lucky children chosen to ring the Hamleys Opening Bell make sure you arrive in plenty of time.

Don't forget to take a selfie with Hamley and Hattie and share on Instagram @HamleysOfficial with #Hamleys

This summer The Finest Toy Shop in the World is opening its doors to all from far and wide to welcome you to our super special Summer Funfair!

Come along and meet our very own Ringmaster, Pirate, Wizard, Ragdoll and Toy Soldier for our daily summer parade around the store, and the super special grand finale on 4th floor!

So why not try something new this Summer and come to Hamleys Regent Street to experience something special and make a memory that will last a lifetime.

Starting on the Ground Floor every day. Get ready to dance, move and follow the leader!

It wouldn't be a Summer Fun Fair without a game of chance, would it? Visit Hamleys this summer to spin the giant Beanboozled wheel to see which colour bean you will have to eat, but will it be yum or yuck? There's only one way to find out.

Do you dare to have more than one spin with the chance of being Beanboozled? Will you get Tutti Fruitti or Stinky Beans, Choccie Pudd or... Canned Dog Food!

Let’s see if you dare to compare as we play Beanboozled at the Finest Toy Shop in the World!