Every day is a magical day at Hamleys

By regularly visiting our Regent Street Store page you'll never miss any of the action!

Jurassic World Dino Toy Hunt!

  • Date: 20th May – 30th June (every day)

Calling all Dino Rangers! Ask a Hamleys Helper for a Dino Toy Hunt leaflet and follow the dinosaur footprints to solve the 3 questions around the store. By participating you will get the chance to win an incredible Jurassic World Fallen Kingdom toy bundle worth £250!

Come in for a ROAR-some Jurassic World Dino Toy Hunt at Hamleys Regent Street starting on Ground Floor!

Terms and Conditions: The "Promoter" of this competition is Hamleys of London Limited ("Hamleys"), registered at 2 Fouberts Place W1F 7PA. Company Registration Number 02287862. The Competition is not open to employees (or family members of employees) of Hamleys or those associated with the promotion and all affiliates of such companies. The promoter reserves the right to verify the eligibility of entrants in its sole and absolute discretion. The Prize winner will be contacted by Hamleys to receive the prize. The prizes are as stated and are not transferable. The prize cannot be redeemed in whole or in part cash.

20% OFF all LEGO Toys!

  • Date: Friday 25th – Sunday 3rd June
  • Time for Kai Appearance: 2pm and 4pm

This May Half Term we’re doing it again! We are continuing to celebrate LEGO’S 60th Birthday by giving you 20% off all LEGO toys! Bring the whole family along to our brand new LEGO Experience on the 5th floor. You can play, build and even have the chance to meet Kai from LEGO NINJAGO!

Additional Information: 20% off promotion excludes LEGO Hamleys Exclusive Royal Guard Minifigure and LEGO Creator London Bus (small). Promotion will begin Friday 25th May 2018 and end Sunday 7th May 2018. LEGO Kai character will make 30 minute appearances throughout the day. Appearance times will take place between at 2pm and 4pm. Standard Hamleys T&C’s apply.

Hamleys Golden Ticket!

  • Date: Every day!

If you are you visiting Hamleys in the near future be sure to keep your eyes peeled for a very special Golden Ticket!

The Hamleys Entertainers will be giving out Golden Tickets which will grant you £5 off when you spend £40 in store! The only way to receive this exclusive discount is by picking up a Golden Ticket at our Flagship store on Regent Street. So why not plan a trip to Hamleys and join in the Fun, Magic and Theatre at the Finest Toy Shop in the World!

Additional Information: This voucher, when presented at the till in Hamleys, entitles the holder to £5 off when you spend £40 on eligible purchases. Coupon is redeemable at Hamleys Regent Street on eligible dates. This voucher can be used in conjunction with any other promotion, including sales, discounts, or other price reductions. Only one voucher may be used per transaction. This offer is valid between 18/04/18 to 31/12/18. This offer can be withdrawn at any time. No use on Gift Voucher purchases. Offer in store only.

Hamleys Daily Grand Opening!

  • Date: Monday - Friday 10:00; Saturday - 9:30am; Sunday - 12:00

How would you like to help Hamley and Hattie Bear open the most famous toy shop in the World? Every morning you can meet our loveable, huggable bears and join in the fun as we countdown to our grand opening! Don’t forget to take a selfie with Hamley and Hattie and share on social media with #Hamleys!

New LEGO Experience at Hamleys!

  • Date: Now!

To celebrate the 60th anniversary of the iconic LEGO brick, Hamleys and LEGO have built a brand new hangout for families and children on the 5th floor of our Regent Street store. Customers will be welcomed into the newly refurbished area by LEGO brick built Royal Guards. Children are free to explore, build, create and get hands on while surrounded by an extravaganza of building brick bustle! New features include:

  • A hunt to find the LEGO crown jewels with the eminent Sherlock Holmes
  • Upscaled LEGO London themed brick built models
  • Minifigure Me! A new high-tech device that scans you, and figure out which LEGO Minifigure you are
  • A London park themed playground that offers families an opportunity to build LEGO together
  • Bundles of exciting LEGO product
  • Build, Make and Create at our brand new LEGO Build Stations
  • Plus, you can get up to 20% Off selected LEGO toys. Come and see what we’ve built on our 5th floor!#LEGOatHamleys

    *Additional Information: * 20% off promotion is on selected lines only, while stocks last. Standard Hamleys T&C’s apply.

    Book your Hamleys Birthday Party and receive a FREE present worth £75!

    • Date: 1st – 31st October 2018
    • Where: Hamleys Regent Street

    From the moment you book your birthday party at Hamleys the fun, magic and theatre begins!

    Hosted by the Hamleys Entertainers, our special guests will enjoy an action packed time including activities, games & lots of fun. From treasure hunts and arts & crafts to dancing and party games, the birthday child and their friends will get to enjoy a truly magical experience. Each child will even get to take away a gift bag exclusive to Hamleys.

    PLUS if you book your magical birthday party from 1st – 31st October 2018, you get a FREE present for the birthday child worth up to £75!*

    *For the birthday child at every Hamleys Party of twelve children or more, booked before 31/10/2018. Terms and conditions apply, ask in store for more details.

    Hamley & Hattie Bear Meet & Greet!

    • Date: Every day!
    • Time: 12pm, 3pm, 4pm

    Come in every day for a chance to meet our loveable Hamley or Hattie bear! Don’t forget when you find them to take a selfie and share on social media with #hamleys!

    Join in the fun & high fives with everyone’s favourite bear!

    Additional Information: All Hamleys customers should expect queues at free events; customers should arrive early to avoid disappointment. Queues will be cut to ensure the event finishes on time. Activity times and dates may vary. Standard Hamleys T&C's apply.

    Book your Hamleys Birthday Party Online!

    • Date: NOW!
    • Where: Hamleys Regent Street

    You can now book your little one’s Hamleys Birthday Party using our brand new online booking service.

    Book now here!

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    Hamleys on Facebook!

    • Date: Keep up to date Every Day!
    • Time: LIKE us today!
    • Where: Online!

    We are always having a great time at the Finest Toy Shop in the World! To make sure you don’t miss out on the fun, magic and theatre join us on Facebook by clicking on the link below and LIKE your local page. This means you will never miss out on special events, character visits, special offers, competitions and lots more!

    Hamleys - Bringing Toys to Life!


    What's On at Your Local Hamleys